Bridgehead Prepared for Brad at Bish Enterprises
Bish Enterprises For Brad

Farm Equipment Dealers Sales Playbook

Brad, we’ll build your new sales lead’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your Sales Team Manager seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

Your site says Bish has built for farmers and the dealers who serve them for 50 years, and the FiberCut 414 won a 2026 AE50 award. A new manager is walking into a name that dealers already know, so the first calls start from your record.

Your posting asks for a leader who coaches the team, fixes CRM follow-up and sells day to day, and says procedures may still be evolving. The list of who to call is the part that can be finished before they sit down.

What changes for your new AE

Your new manager starts day one with 100 accounts you approved, each with the reason to call now, and a first note written to the top five, instead of spending the first season working out who buys. Your team gets a list that already follows how you sell.

Your first 25 accounts

Picked from how your posting and your site describe your buyers. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. Wright Implement Kentucky and Indiana · 23 John Deere locations
    1

    Eight stores changed hands a week ago. A Deere dealer deciding what its new shops stock for customers running other-brand headers is the moment a cross-brand adapter supplier gets listed.

    Signal: Nov 2, 2026 Source
    Buyer: Parts or sales leadership
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  2. RDO Equipment North Dakota and Minnesota · John Deere dealer group
    2

    Two Deere dealer networks merged this summer in corn and soybean country. The merged service area is a new set of shops that have not yet picked an adapter and header-parts supplier.

    Signal: Jul 7, 2026 Source
    Buyer: President Chris Cooper is named in the source; parts or sales leadership is not
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  3. Butler Machinery Fargo, ND, and Mitchell, SD · AGCO dealer group
    3

    A dealer moving its Fargo sales, parts and service into one new building is rebuilding its parts shelf, and header adapters are a parts-counter item.

    Signal: Apr 21, 2026 Source
    Buyer: Parts manager or general manager
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  4. CLAAS of America Omaha, Nebraska · CLAAS combine and tractor maker with FARMPOINT stores
    4

    Your first John Deere-to-Lexion header adapter went out in 1998. CLAAS just put its North American engineering team in your home state, which makes it the nearest account to Giltner.

    Signal: Oct 8, 2026 Source
    Buyer: Customer-service or parts leadership at CLAAS of America
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  5. Ziegler Ag Equipment Iowa and the upper Midwest · AGCO dealer group
    5

    A dealer that loses combine customers to a new CLAAS store in Atlantic, Iowa is a dealer that has to keep its remaining combine owners running, with whatever header they already own.

    Signal: Oct 29, 2025 Source
    Buyer: Parts or sales leadership
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  6. Johnson Tractor Janesville and Baldwin, Wisconsin · Wisconsin dealer group
    6

    A dealer that just took on another dealer's customers and opened a 40,000-square-foot store in Baldwin is adding combine and header owners who ran on a different brand's parts counter.

    Signal: Feb 10, 2026 Source
    Buyer: CEO Eric Reuterskiold is named in a Baldwin article; parts leadership is not
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  7. Ritchie Implement Barneveld and Lancaster, Wisconsin · 4-store dealer
    7

    A dealer that sells Case IH, Claas and now AGCO under one roof will have combine owners with headers from every brand, the case a cross-brand adapter is built for.

    Signal: Mar 12, 2026 Source
    Buyer: Parts manager or owner
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.
  8. Forrester Farm Equipment Pennsylvania and Virginia · 7 locations across 4 states after the deal
    8

    Four New Holland stores just joined a three-store dealer. A merged parts counter is deciding which header and combine fixes it keeps in stock.

    Signal: Feb 25, 2026 Source
    Buyer: Owner or parts leadership
    Why it’s ranked here

    A strong fit.

    • A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
    • Sells, services or runs combines, so a header has to fit a machine it was not built for.
    • Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
    • Inside the United States, where your orders go to 40 states.
    • Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
    • Looks like the buyers your site describes: farmers and the dealers who serve them.

Your new manager’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • A first note to the top five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Bish Enterprises sell?

An outside read from your posting, your site and your Hemp Harvest Works pages, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

What your customers sayFrom bishenterprise.com, bishenterprise.com/faq, Sales Team Manager (on-site) posting, bishenterprise.com/about, bishenterprise.com/fibercut
  1. Bbishenterprise.com
    “For 50 years, Bish Enterprises has built innovative products for farmers and the dealers who serve them, helping harvest the crops that feed America.”
    bishenterprise.com · bishenterprise.com
  2. Bbishenterprise.com/faq
    “We ship web orders to farms and dealers nationwide and have sent orders to 40 states, most often Nebraska, Illinois, North Dakota, Iowa, Minnesota and South Dakota.”
    bishenterprise.com/faq · bishenterprise.com/faq
  3. BEBish Enterprises posting
    “Strong customer-facing communication and the ability to build credibility with farmers, equipment operators, business owners, and technically knowledgeable customers.”
    Bish Enterprises posting · Sales Team Manager (on-site) posting
  4. BEBish Enterprises posting
    “Comfortable learning specialized agricultural equipment and working directly with customers who may have significant practical farming and equipment knowledge.”
    Bish Enterprises posting · Sales Team Manager (on-site) posting
  5. Bbishenterprise.com
    “Bish Header Adapters make them work together, so you keep the header you trust on the combine you run.”
    bishenterprise.com · bishenterprise.com
  6. Bbishenterprise.com/about
    “Header Adapters and Faceplates: The largest selection in North America for cross-brand compatibility without welding modifications”
    bishenterprise.com/about · bishenterprise.com/about
  7. Bbishenterprise.com/fibercut
    “The Bish FiberCut is an advanced, hydraulically powered cutting system engineered for high-efficiency harvesting of hemp, kenaf, and other tall biomass crops.”
    bishenterprise.com/fibercut · bishenterprise.com/fibercut
  8. Bbishenterprise.com/about
    “Field-Driven Design: Every idea starts on the farm. We spend seasons alongside growers, listening to their challenges and testing prototypes in real-world harvesting conditions.”
    bishenterprise.com/about · bishenterprise.com/about
  9. Bbishenterprise.com
    “Talk to our team in Giltner, Nebraska. We’ll find it, or build it.”
    bishenterprise.com · bishenterprise.com
  10. Bbishenterprise.com/about
    “Beyond equipment sales, we offer demo days, flexible financing and best-practice resources to help growers thrive year after year.”
    bishenterprise.com/about · bishenterprise.com/about
  11. BEBish Enterprises posting
    “Because agricultural equipment sales are seasonal and require time to understand our customers, products, and sales cycle, candidates should be prepared to commit to learning and working through at least one full annual sales cycle.”
    Bish Enterprises posting · Sales Team Manager (on-site) posting
  12. BEBish Enterprises posting
    “Strong organizational skills with the ability to establish processes and structure in a fast-moving environment where procedures may still be evolving.”
    Bish Enterprises posting · Sales Team Manager (on-site) posting
  13. BEBish Enterprises posting
    “Experience managing a sales pipeline and maintaining disciplined CRM documentation, follow-up, and reporting.”
    Bish Enterprises posting · Sales Team Manager (on-site) posting

Words you use

  • “Your header. Your combine.”
  • “Made in Giltner, Nebraska”
  • “demo days”
  • “Field-Driven Design”
  • “Find my adapter”
  • “Hemp Is The Future Of Agriculture”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your site says you build for farmers and the dealers who serve them, but not which dealer or grower you would walk past, or what a parts manager has to see before an adapter goes on the shelf. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    Which buyer closes fastest for your team: a dealer's parts counter, a farmer direct, or a hemp grower?

    Rows 1 and 3 are dealers, row 10 is a hemp plant and row 17 sells headers to custom harvesters. Your answer reorders the list.

  2. 2

    Does a dealer group decide at the store or at corporate?

    Row 21 (Sydenstricker Nobbe, 42 locations) and row 18 (Titan Machinery) stay or go on this one.

  3. 3

    Is hemp part of this hire's territory, or does Hemp Harvest Works sell its own?

    Rows 10 to 15 are hemp growers and processors.

  4. 4

    Would you call a dealer that sells a single brand or no combines?

    Rows 22, 23 and 24 test this.

  5. 5

    Which states does the new manager cover first?

    Row 1 (Kentucky and Indiana) and row 15 (Texas) sit outside Nebraska, Iowa and the Dakotas.

What does your Sales Team Manager (on-site)’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Sales Team Manager (on-site), first morning

  • WIWright ImplementDraft written
  • RERDO EquipmentDraft written
  • BMButler MachineryDraft written
  • COCLAAS of AmericaDraft written
  • ZAZiegler Ag EquipmentDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new manager’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • A first note to the top five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Bish Enterprises sales playbook, in brief

Bish Enterprises is a family-owned maker of header adapters, headers and hemp harvesters in Giltner, Nebraska, and its site says it has “built innovative products for farmers and the dealers who serve them.”bishenterprise.com

The Sales Team Manager role is to lead a small sales team, fix “CRM documentation, follow-up, and reporting,” and stay in the day-to-day sales, on site in Giltner.Sales Team Manager (on-site) posting

The first 25 accounts for a new manager are Deere, Case IH, CLAAS and AGCO dealer groups and hemp processors with a dated acquisition, store, plant or financing in 2025 or 2026, each with a saved source.

Each is scored on six rules: thirteen strong fits, seven in the middle and five edge cases that test the rules.

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 6 sources · 1 postings · 0 customers · 40 stores looked at

Your talks and posts

  1. bishenterprise.com
  2. bishenterprise.com/about
  3. bishenterprise.com/faq
  4. bishenterprise.com/fibercut
  5. bishenterprise.com/meet-our-team
  6. hempharvestworks.com

Your open roles

  1. Sales Team Manager (on-site)

Your customers

(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

40 stores found and scored on 6 rules; the 25 chosen to teach: 13 strong, 7 middle, 5 at the edges. Logos are from each store’s own site.

  • Sources: Farm Equipment trade news, local news and trade press for each account, each opened and saved on November 9, 2026.
  • Your site names no customers, so no row could be checked against a customers page; none of the 25 appears anywhere on the pages saved from your site.
  • Row 18 (Titan Machinery) and row 19 (Birkey's) come from the May 20, 2026 Farm Equipment 100 list, which gives no store counts for them.
  • Canadian dealers (Horizon Ag and Turf, RME and others in the same sources) were left out because the rule is the United States.
  • Hemp rows are fiber and grain processors and growers, not cannabinoid producers, because the federal definition of hemp changes on November 12 for cannabinoid products only.
  • The Hemp Harvest Works and Bish Enterprises sites overlap; the posting names Bish Enterprises and Hemp Harvest Works as a partner company.