Farm Equipment Dealers Sales Playbook
Brad, we’ll build your new sales lead’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.
If your Sales Team Manager seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.
What we noticed
Your site says Bish has built for farmers and the dealers who serve them for 50 years, and the FiberCut 414 won a 2026 AE50 award. A new manager is walking into a name that dealers already know, so the first calls start from your record.
Your posting asks for a leader who coaches the team, fixes CRM follow-up and sells day to day, and says procedures may still be evolving. The list of who to call is the part that can be finished before they sit down.
What changes for your new AE
Your new manager starts day one with 100 accounts you approved, each with the reason to call now, and a first note written to the top five, instead of spending the first season working out who buys. Your team gets a list that already follows how you sell.
- 28% of a rep’s time goes to selling Source: Salesforce, State of Sales (7,700+ sellers, 2022)
- 6.2 months average ramp for a new AE Source: Bridge Group, 2026 AE report (158 companies)
- $103K paid before a new AE is fully productive Arithmetic: $200K median OTE × 6.2 months ÷ 12. Inputs: Bridge Group, 2026 AE report (158 companies)
- 48% of AEs hit quota Source: Bridge Group, 2026 AE report (158 companies)
Your first 25 accounts
Picked from how your posting and your site describe your buyers. Each one has the reason it’s here and the source.
- Wright Implement Kentucky and Indiana · 23 John Deere locations1
Eight stores changed hands a week ago. A Deere dealer deciding what its new shops stock for customers running other-brand headers is the moment a cross-brand adapter supplier gets listed.
Buyer: Parts or sales leadershipWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- RDO Equipment North Dakota and Minnesota · John Deere dealer group2
Two Deere dealer networks merged this summer in corn and soybean country. The merged service area is a new set of shops that have not yet picked an adapter and header-parts supplier.
Buyer: President Chris Cooper is named in the source; parts or sales leadership is notWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Butler Machinery Fargo, ND, and Mitchell, SD · AGCO dealer group3
A dealer moving its Fargo sales, parts and service into one new building is rebuilding its parts shelf, and header adapters are a parts-counter item.
Buyer: Parts manager or general managerWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- CLAAS of America Omaha, Nebraska · CLAAS combine and tractor maker with FARMPOINT stores4
Your first John Deere-to-Lexion header adapter went out in 1998. CLAAS just put its North American engineering team in your home state, which makes it the nearest account to Giltner.
Buyer: Customer-service or parts leadership at CLAAS of AmericaWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Ziegler Ag Equipment Iowa and the upper Midwest · AGCO dealer group5
A dealer that loses combine customers to a new CLAAS store in Atlantic, Iowa is a dealer that has to keep its remaining combine owners running, with whatever header they already own.
Buyer: Parts or sales leadershipWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Johnson Tractor Janesville and Baldwin, Wisconsin · Wisconsin dealer group6
A dealer that just took on another dealer's customers and opened a 40,000-square-foot store in Baldwin is adding combine and header owners who ran on a different brand's parts counter.
Buyer: CEO Eric Reuterskiold is named in a Baldwin article; parts leadership is notWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Ritchie Implement Barneveld and Lancaster, Wisconsin · 4-store dealer7
A dealer that sells Case IH, Claas and now AGCO under one roof will have combine owners with headers from every brand, the case a cross-brand adapter is built for.
Buyer: Parts manager or ownerWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Forrester Farm Equipment Pennsylvania and Virginia · 7 locations across 4 states after the deal8
Four New Holland stores just joined a three-store dealer. A merged parts counter is deciding which header and combine fixes it keeps in stock.
Buyer: Owner or parts leadershipWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Splintered Oak Equipment Texas · 8-store New Holland dealer group9
An eight-store New Holland group taking on three more stores in September is reorganizing its parts supply for a larger base of combine owners.
Buyer: Owner or parts leadershipWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Nebraska Industrial Hemp Processing Culbertson, Nebraska · Nebraska's only hemp processing plant10
The only hemp plant in your state is taking bales from seven farmers within a 60-mile stretch and says it could grow to 10,000 acres. Their harvest is the FiberCut's job, and they are a short drive from Giltner.
Buyer: Brian Schafer, farmer and plant builderWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- IND HEMP Fort Benton, Montana · Hemp fiber and grain processor11
A processor that just invested in a line to make ready-to-spin fiber needs a steady straw supply cut in lengths its machines can run, which is what the FiberCut leaves in the field.
Buyer: CEO Morgan Tweet and CFO Trey Riddle are named in the sourceWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Dakota Hemp Wakonda, South Dakota · South Dakota's second hemp processing plant12
A grower who built his own plant is now the buyer for the cutting, raking and baling that feeds it, and South Dakota is one of the six states your own orders go to most.
Buyer: Peterson, the growerWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- HempAgra Rock Valley, Iowa · Hemp fiber processor13
A family farm in Iowa is expanding hemp acres and installing its own processor, so it is buying harvest equipment this year and again for its neighbors' straw.
Buyer: Steve Vonk, ownerWhy it’s ranked here
A strong fit.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Renaissance Fiber Mocksville, North Carolina · First commercial hemp fiber plant14
A plant that just funded raw-material purchases has to source straw from growers, and those growers are your FiberCut buyers.
Buyer: Founder and CEO Daniel YohannesWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Panda Biotech Wichita Falls, Texas · Largest hemp decortication facility in the Western Hemisphere15
A processor that moves 22,000 pounds of straw an hour needs growers cutting and baling at volume, and the harvest machine is the bottleneck for its supply.
Buyer: Procurement or grower-relations leadershipWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Messick Farm Equipment Eastern Pennsylvania · Pennsylvania dealer16
A dealer that merged two parts counters for farmers, contractors and property owners has more than combines to stock; adapters are one product line it can add.
Buyer: Owner or parts leadershipWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Scherer Inc. North America · Silage processing and forage head supplier17
Scherer now sells headers to custom harvesters and dealers across North America. Those buyers are mounting heads on harvesters and are who needs an adapter to fit them.
Buyer: Sales leadershipWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Titan Machinery Midwest and the Plains · Largest Case IH dealer on the 2026 list18
The biggest name on the Case IH list sells combines to farmers who bring Deere heads. A national dealer decides on an adapter line once, across every store.
Buyer: Parts or product leadershipWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Birkey's Not stated in the source · Case IH dealer19
A Case IH dealer on the national list has combine customers who run other-brand headers; the source gives no store count, so the first call is to ask.
Buyer: Parts or sales leadershipWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Premier Equipment Company Winston-Salem, North Carolina · 5 retail locations after the deal20
A dealer that just added Case IH beside New Holland now carries two combine brands, so a cross-brand adapter fits its two customer bases.
Buyer: Owner or parts leadershipWhy it’s ranked here
In the middle.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Sydenstricker Nobbe Partners Missouri, Illinois, New York and Pennsylvania · 42 John Deere locations21
A 42-store Deere group is a high-volume buyer if it says yes, and a slow one: this row tests whether a group this size buys from a single call.
Buyer: Corporate parts leadershipWhy it’s ranked here
An edge case, on purpose. It’s here to test a rule: Tests a 42-store group: whether the decision sits with corporate rather than one parts manager.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- RocPit Equipment Elburn, Illinois · Single-brand independent dealer22
A dealer owned by a sixth-generation corn and soybean farmer sells one tillage brand only; this row tests whether a single-brand shop buys headers or combine parts at all.
Buyer: Owner Dale PitstickWhy it’s ranked here
An edge case, on purpose. It’s here to test a rule: Tests a dealer that sells only one tillage brand and no combines.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Acme Equipment Bismarck, Minot and other North Dakota cities · Kubota dealer stores in North Dakota23
A Kubota-only dealer growing across North Dakota tests whether a compact-equipment brand has any call for combine headers.
Buyer: Store managerWhy it’s ranked here
An edge case, on purpose. It’s here to test a rule: Tests a Kubota dealer, not a combine dealer.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- APH Group Grafton, North Dakota · Global potato equipment dealer24
A potato-equipment dealer opening in the Red River Valley tests whether a specialty-crop dealer is a buyer for corn and row-crop headers.
Buyer: Outlet managerWhy it’s ranked here
An edge case, on purpose. It’s here to test a rule: Tests a potato-equipment dealer with no combine line.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
- Malvese Equipment Hicksville and Riverhead, New York · 2 locations, heavy construction and agriculture25
A construction and agriculture dealer under new private-equity ownership tests whether a first-year owner buys on the parts counter's say or waits for a review.
Buyer: Dobbs Equity Partners leadershipWhy it’s ranked here
An edge case, on purpose. It’s here to test a rule: Tests whether a new private-equity owner decides parts suppliers in its first year.
- A dealer, grower or processor in the crops you build for: corn and row crops, or hemp and other tall biomass.
- Sells, services or runs combines, so a header has to fit a machine it was not built for.
- Something changed in the last nine months: an acquisition, a new store, a plant or a financing.
- Inside the United States, where your orders go to 40 states.
- Not already a Bish customer. Your site names no customers, so a name is dropped if you tell us it already buys from you.
- Looks like the buyers your site describes: farmers and the dealers who serve them.
Your new manager’s first 100 accounts, in 10 days
The first 25 are above, and they’re yours either way.
We build a handful of these a month, for founders hiring now.
10 days
from kickoff to your team running it
- 100 accounts you approve, each with the reason
- A first note to the top five, in your voice
- Your team runs it without us
- Any account you cut, we replace
How does Bish Enterprises sell?
An outside read from your posting, your site and your Hemp Harvest Works pages, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.
- Bbishenterprise.com
“For 50 years, Bish Enterprises has built innovative products for farmers and the dealers who serve them, helping harvest the crops that feed America.”
bishenterprise.com · bishenterprise.com - Bbishenterprise.com/faq
“We ship web orders to farms and dealers nationwide and have sent orders to 40 states, most often Nebraska, Illinois, North Dakota, Iowa, Minnesota and South Dakota.”
bishenterprise.com/faq · bishenterprise.com/faq - BEBish Enterprises posting
“Strong customer-facing communication and the ability to build credibility with farmers, equipment operators, business owners, and technically knowledgeable customers.”
Bish Enterprises posting · Sales Team Manager (on-site) posting - BEBish Enterprises posting
“Comfortable learning specialized agricultural equipment and working directly with customers who may have significant practical farming and equipment knowledge.”
Bish Enterprises posting · Sales Team Manager (on-site) posting - Bbishenterprise.com
“Bish Header Adapters make them work together, so you keep the header you trust on the combine you run.”
bishenterprise.com · bishenterprise.com - Bbishenterprise.com/about
“Header Adapters and Faceplates: The largest selection in North America for cross-brand compatibility without welding modifications”
bishenterprise.com/about · bishenterprise.com/about - Bbishenterprise.com/fibercut
“The Bish FiberCut is an advanced, hydraulically powered cutting system engineered for high-efficiency harvesting of hemp, kenaf, and other tall biomass crops.”
bishenterprise.com/fibercut · bishenterprise.com/fibercut - Bbishenterprise.com/about
“Field-Driven Design: Every idea starts on the farm. We spend seasons alongside growers, listening to their challenges and testing prototypes in real-world harvesting conditions.”
bishenterprise.com/about · bishenterprise.com/about - Bbishenterprise.com
“Talk to our team in Giltner, Nebraska. We’ll find it, or build it.”
bishenterprise.com · bishenterprise.com - Bbishenterprise.com/about
“Beyond equipment sales, we offer demo days, flexible financing and best-practice resources to help growers thrive year after year.”
bishenterprise.com/about · bishenterprise.com/about - BEBish Enterprises posting
“Because agricultural equipment sales are seasonal and require time to understand our customers, products, and sales cycle, candidates should be prepared to commit to learning and working through at least one full annual sales cycle.”
Bish Enterprises posting · Sales Team Manager (on-site) posting - BEBish Enterprises posting
“Strong organizational skills with the ability to establish processes and structure in a fast-moving environment where procedures may still be evolving.”
Bish Enterprises posting · Sales Team Manager (on-site) posting - BEBish Enterprises posting
“Experience managing a sales pipeline and maintaining disciplined CRM documentation, follow-up, and reporting.”
Bish Enterprises posting · Sales Team Manager (on-site) posting
Words you use
- “Your header. Your combine.”
- “Made in Giltner, Nebraska”
- “demo days”
- “Field-Driven Design”
- “Find my adapter”
- “Hemp Is The Future Of Agriculture”
How the list learns your calls
In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.
- You cut one on the call, and say why
- It becomes a rule
- The pool re-scores
- Ten more test it
Which questions can only you answer?
Your site says you build for farmers and the dealers who serve them, but not which dealer or grower you would walk past, or what a parts manager has to see before an adapter goes on the shelf. About 30 minutes of you reacting to real accounts answers these.
- 1
Which buyer closes fastest for your team: a dealer's parts counter, a farmer direct, or a hemp grower?
Rows 1 and 3 are dealers, row 10 is a hemp plant and row 17 sells headers to custom harvesters. Your answer reorders the list.
- 2
Does a dealer group decide at the store or at corporate?
Row 21 (Sydenstricker Nobbe, 42 locations) and row 18 (Titan Machinery) stay or go on this one.
- 3
Is hemp part of this hire's territory, or does Hemp Harvest Works sell its own?
Rows 10 to 15 are hemp growers and processors.
- 4
Would you call a dealer that sells a single brand or no combines?
Rows 22, 23 and 24 test this.
- 5
Which states does the new manager cover first?
Row 1 (Kentucky and Indiana) and row 15 (Texas) sit outside Nebraska, Iowa and the Dakotas.
What does your Sales Team Manager (on-site)’s first morning look like?
Without
The CRM you have now. The early weeks go to learning which accounts you’d call, and why.
With · Sales Team Manager (on-site), first morning
- WIWright ImplementDraft written
- RERDO EquipmentDraft written
- BMButler MachineryDraft written
- COCLAAS of AmericaDraft written
- ZAZiegler Ag EquipmentDraft written
A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.
From week two, your mornings too: one brief, drafts to approve, every message sent by you.
How the 10 days run
What happens in the ten working days?
November 16, 2026 to December 1, 2026. About a day of your time in total.
- Before by November 16
You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.
You: 20 minutes - Day 1 November 16
The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.
You: 2 hours - Day 2 November 17
Your first rules are written; a few hundred companies are scored against them.
You: none - Day 3 November 18
You review the first 25 (talking it through is fine).
You: 30 minutes - Day 4 November 19
Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.
You: 30 minutes - Day 5 November 20
The hundred is built. The research tool is set up; you test it on three accounts you know.
You: 15 minutes - Day 6 November 23
The morning run is set up; your first morning, with us.
You: 30 minutes - Day 7 November 24
You review all hundred, and any cut is replaced. Team training, session one.
You: 1 hour 20 minutes - Day 8 November 25
Your first morning on your own. Training session two, hands-on for each person.
You: 1 hour plus your morning - Day 9 November 30
Your second morning on your own. Each person on your team runs the morning alone.
You: your morning - Day 10 December 1
Your third morning on your own. A week of touches is in the CRM. Handover sign-off.
You: 30 minutes plus your morning
Who builds it?
The person in the video does the work with you, from the first session to the handover.
-
“Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”
Jordan Anderson, CEO, PayStreetgobridgehead.ai/about -
“Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”
JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020
Where does this go from here?
Three options. Each one is fine.
Not a fit
Say so in a line, and that’s the end of it.
Not now
Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.
Talk with Kash
Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.
Your new manager’s first 100 accounts, in 10 days
The first 25 are above, and they’re yours either way.
We build a handful of these a month, for founders hiring now.
10 days
from kickoff to your team running it
- 100 accounts you approve, each with the reason
- A first note to the top five, in your voice
- Your team runs it without us
- Any account you cut, we replace
Bish Enterprises sales playbook, in brief
Bish Enterprises is a family-owned maker of header adapters, headers and hemp harvesters in Giltner, Nebraska, and its site says it has “built innovative products for farmers and the dealers who serve them.”bishenterprise.com
The Sales Team Manager role is to lead a small sales team, fix “CRM documentation, follow-up, and reporting,” and stay in the day-to-day sales, on site in Giltner.Sales Team Manager (on-site) posting
The first 25 accounts for a new manager are Deere, Case IH, CLAAS and AGCO dealer groups and hemp processors with a dated acquisition, store, plant or financing in 2025 or 2026, each with a saved source.
Each is scored on six rules: thirteen strong fits, seven in the middle and five edge cases that test the rules.
Questions founders ask
Can’t my AE build this when they start?
They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.
28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)
How much sooner does my new AE get to work?
From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.
6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)
We tried an outreach tool and it sounded like a robot. How is this different?
Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.
How much of my time does it take?
About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.
What happens after you leave?
It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.
Where does my data live?
In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.
How is it priced?
The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.
The research behind this page 6 sources · 1 postings · 0 customers · 40 stores looked at
Your talks and posts
- bishenterprise.com
- bishenterprise.com/about
- bishenterprise.com/faq
- bishenterprise.com/fibercut
- bishenterprise.com/meet-our-team
- hempharvestworks.com
Your open roles
Your customers
(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.
How the 25 were picked
40 stores found and scored on 6 rules; the 25 chosen to teach: 13 strong, 7 middle, 5 at the edges. Logos are from each store’s own site.
- Sources: Farm Equipment trade news, local news and trade press for each account, each opened and saved on November 9, 2026.
- Your site names no customers, so no row could be checked against a customers page; none of the 25 appears anywhere on the pages saved from your site.
- Row 18 (Titan Machinery) and row 19 (Birkey's) come from the May 20, 2026 Farm Equipment 100 list, which gives no store counts for them.
- Canadian dealers (Horizon Ag and Turf, RME and others in the same sources) were left out because the rule is the United States.
- Hemp rows are fiber and grain processors and growers, not cannabinoid producers, because the federal definition of hemp changes on November 12 for cannabinoid products only.
- The Hemp Harvest Works and Bish Enterprises sites overlap; the posting names Bish Enterprises and Hemp Harvest Works as a partner company.