GTM playbooks
Day-one sales playbooks for the seller a founder is hiring
A day-one playbook is what a new Account Executive or SDR sells from on their first morning: how the company sells, built from the founder’s talks and posts with every quote sourced, and the first 25 accounts to call, each with its reason and source.
Each one is built in a training loop. The founder cuts any account they wouldn’t call and says why. The reason becomes a rule, the pool re-scores, and ten more test it. Keep eight of ten and the next hundred are built on the founder’s rules.
- The founder cuts one, and says why
- It becomes a rule
- The pool re-scores
- Ten more test it
Built by Kash Badami at Bridgehead.
The playbooks
- Advanced Input Systems
Eric at Advanced Input Systems
Hiring: Director of Sales - IndustrialHow Advanced Input Systems sells human-machine interface solutions to OEMs, and the first 25 accounts for its next Director of Sales, Industrial.
Updated November 9, 2026 Read the Advanced Input Systems playbook → -
Ryan at American Motion Systems
Hiring: Strategic Sales Account ExecutiveHow American Motion Systems sells space-qualified motors, and the first 25 New Space accounts for its first dedicated salesperson.
Updated November 9, 2026 Read the American Motion Systems playbook → - Ayers Saint Gross
Joel at Ayers Saint Gross
Hiring: Director of Marketing and Business DevelopmentHow Ayers Saint Gross wins college, university and cultural clients, and the first accounts to open for its new Director of Marketing and Business Development.
Updated November 9, 2026 Read the Ayers Saint Gross playbook → - BDI
Darwin at BDI
Hiring: Business Development ProfessionalHow BDI sells structural testing and monitoring to bridge and dam owners, and the first 25 owners for its next Business Development Professional.
Updated November 9, 2026 Read the BDI playbook → - Billd
Chris at Billd
Hiring: Chief Technology & Product OfficerA 90-day tech leadership plan for a construction fintech hiring its first Chief Technology and Product Officer.
Updated November 9, 2026 Read the Billd playbook → - Bish Enterprises
Brad at Bish Enterprises
Hiring: Sales Team Manager (on-site)How Bish Enterprises sells harvest equipment to farmers and dealers, and the first 25 accounts for its next Sales Team Manager.
Updated November 9, 2026 Read the Bish Enterprises playbook → - Boundless Immigration
Xiao at Boundless Immigration
Hiring: Head of EngineeringA 90-day tech leadership plan for an immigration legal-tech company hiring its Head of Engineering.
Updated November 9, 2026 Read the Boundless Immigration playbook → - Broccoli AI
AJ at Broccoli AI
Hiring: Head of Revenue OperationsHow Broccoli sells to home service operators, and the first 25 accounts for its new Head of Revenue Operations.
Updated November 9, 2026 Read the Broccoli AI playbook → - Bryan Construction
Brian at Bryan Construction
Hiring: IT DirectorA 90-day tech leadership plan for an employee-owned general contractor hiring its IT Director.
Updated November 9, 2026 Read the Bryan Construction playbook → - BSI Engineering
Dan at BSI Engineering
Hiring: Vice President of TechnologyA 90-day tech leadership plan for an employee-owned engineering firm hiring its first Vice President of Technology.
Updated November 9, 2026 Read the BSI Engineering playbook → - Capital Pump & Equipment
Nathan at Capital Pump & Equipment
Hiring: Inside Sales Representative - Pump RentalsHow Capital Pump & Equipment sells pump rentals, and the first 25 accounts for its next Inside Sales Representative.
Updated November 9, 2026 Read the Capital Pump & Equipment playbook → - CardioOne
Jasen at CardioOne
Hiring: Vice President of TechnologyA 90-day tech leadership plan for a cardiology platform hiring its Vice President of Technology.
Updated November 9, 2026 Read the CardioOne playbook → -
Rene at Casco
Hiring: Sales Development RepresentativeHow Casco sells AI-native pentesting to AppSec leaders, and the first 25 security teams for its next SDR.
Updated November 9, 2026 Read the Casco playbook → - Champion
Jeff at Champion
Hiring: Business Development RepresentativeHow Champion sells customer advocacy to business software companies, and the first 25 accounts for its next SDR.
Updated November 9, 2026 Read the Champion playbook → -
Carl at CKC Automation
Hiring: Sales Representative - Industrial AutomationHow CKC Automation sells custom automation, panels and controls to Bay Area manufacturers, and the first 25 plants for its new Sales Representative.
Updated November 9, 2026 Read the CKC Automation playbook → - Climb
JP at Climb
Hiring: Business Development Representative (BDR)How Climb sells Databricks data and AI work to regulated enterprises, and the first 25 accounts for its new BDR.
Updated November 9, 2026 Read the Climb playbook → - Collection XIIX
Drew at Collection XIIX
Hiring: Vice President of Sales - Off Price Accounts (Accessories Division)How Collection XIIX sells accessories to off-price retailers, and the first accounts for its new VP of Sales, Off Price Accounts.
Updated November 9, 2026 Read the Collection XIIX playbook → - CR Meyer
Mark at CR Meyer
Hiring: Director of ITA 90-day tech leadership plan for an industrial contractor hiring its Director of IT.
Updated November 9, 2026 Read the CR Meyer playbook → - DeMayo Law Offices
Michael at DeMayo Law Offices
Hiring: IT DirectorA 90-day tech leadership plan for a Carolinas personal injury firm hiring its IT Director.
Updated November 9, 2026 Read the DeMayo Law Offices playbook → - Deseret Mutual Benefit Administrators (DMBA)
Andy at Deseret Mutual Benefit Administrators (DMBA)
Hiring: Chief Technology OfficerA 90-day tech leadership plan for a benefits administrator hiring its next Chief Technology Officer.
Updated November 9, 2026 Read the Deseret Mutual Benefit Administrators (DMBA) playbook → -
Frederik at DiligenceSquared
Hiring: Head of GTMHow DiligenceSquared sells commercial due diligence to private equity funds, and the first 25 funds for its next Head of GTM.
Updated November 9, 2026 Read the DiligenceSquared playbook → - DRG
Joe at DRG
Hiring: Managing Broker / Real Estate Sales ManagerHow DRG sells Minneapolis condos and apartments, and the first 25 owners and buildings for its next Managing Broker.
Updated November 9, 2026 Read the DRG playbook → - Eagle Aluminum
Tom at Eagle Aluminum
Hiring: Director of Sales Building ProductsHow Eagle Aluminum sells architectural aluminum trims and extrusions to distributors and trades, and the first accounts for its new Director of Sales Building Products.
Updated November 9, 2026 Read the Eagle Aluminum playbook → - Electronic Design & Manufacturing
Bree at Electronic Design & Manufacturing
Hiring: Director of Engineering & ITA 90-day tech leadership plan for an employee-owned electronics manufacturer hiring its Director of Engineering and IT.
Updated November 9, 2026 Read the Electronic Design & Manufacturing playbook → - Elite Home Health
Carla at Elite Home Health
Hiring: Account Executive/ Sales ManagerHow Elite Home Health grows through referral sources, and the first 25 sources for its next Account Executive and Sales Manager.
Updated November 9, 2026 Read the Elite Home Health playbook → - Ember AI
Charlene at Ember AI
Hiring: Healthcare Account Executive (Mid-Market)How Ember AI sells revenue integrity to PE-backed specialty groups, and the first 25 accounts for its new AE and SDR.
Updated November 9, 2026 Read the Ember AI playbook → -
Tal at Enclave
Hiring: Account ExecutiveHow Enclave sells autonomous security to AI-native companies, and the first 25 security teams for its next Account Executive.
Updated November 9, 2026 Read the Enclave playbook → - FabTech-IGM
Rob at FabTech-IGM
Hiring: Director of Information TechnologyA 90-day tech leadership plan for a contract manufacturer hiring its Director of Information Technology.
Updated November 9, 2026 Read the FabTech-IGM playbook → -
James at Facilities USA
Hiring: VP of Sales & MarketingHow Facilities USA sells to multi-location chains, and the first 25 chains for its next VP of Sales and Marketing.
Updated November 9, 2026 Read the Facilities USA playbook → -
James at Fernstone
Hiring: Founding Sales Development RepresentativeHow Fernstone sells business insurance to crews, shifts and venues, and the first 25 accounts for its new SDR.
Updated November 9, 2026 Read the Fernstone playbook → - First Midwest Group
Ashwin at First Midwest Group
Hiring: Director of IT & SecurityA 90-day tech leadership plan for a real estate developer hiring its next Director of IT and Security.
Updated November 9, 2026 Read the First Midwest Group playbook → - FOH® Worldwide
Simone at FOH® Worldwide
Hiring: Director of Technology & Business SystemsA 90-day tech leadership plan for a hospitality products maker hiring its Director of Technology and Business Systems.
Updated November 9, 2026 Read the FOH® Worldwide playbook → -
Pranav at Fragment
Hiring: Account ExecutiveHow Fragment sells to large manufacturers, distributors and energy companies, and the first 25 accounts for its next Account Executive.
Updated November 9, 2026 Read the Fragment playbook → - Freightbull
Stan at Freightbull
Hiring: Business Development RepresentativeHow Freightbull sells to shippers, and the first 25 accounts for its next Business Development Representative.
Updated November 9, 2026 Read the Freightbull playbook → -
Woody at Gallatin
Hiring: Senior Account ExecutiveHow Gallatin sells military logistics software, and the first 25 military and federal buyers for its next Senior Account Executive.
Updated November 9, 2026 Read the Gallatin playbook → -
Troy at GovWell
Hiring: Account ExecutiveHow GovWell sells permitting software to local governments, and the first 25 cities and counties for its next Account Executive.
Updated November 9, 2026 Read the GovWell playbook → -
Orion at Green Mountain Technologies
Hiring: Chief Technology OfficerA 90-day tech leadership plan for a composting equipment and controls maker hiring its first CTO.
Updated November 9, 2026 Read the Green Mountain Technologies playbook → - Hypercore
Daniel at Hypercore
Hiring: Sales Development RepresentativeHow Hypercore sells loan management to private credit managers, and the first 25 managers for its next SDR.
Updated November 9, 2026 Read the Hypercore playbook → -
Elina at Ilant Health
Hiring: Commercial Strategy Manager (Sales Operations)How Ilant Health sells obesity care to employers and health plans, and the first 25 accounts for its new sales operations lead.
Updated November 9, 2026 Read the Ilant Health playbook → -
Drew at Impact Housing
Hiring: Sr. Manager, Business DevelopmentHow Impact Housing sells modular design-build to developers, and the first 25 California developers for its new Senior Manager of Business Development.
Updated November 9, 2026 Read the Impact Housing playbook → -
Andrey at Keenable
Hiring: Head of RevenueHow Keenable sells web search to AI labs, inference platforms and agent builders, and the first 25 accounts for its next Head of Revenue.
Updated November 9, 2026 Read the Keenable playbook → - Larson Design Group
David at Larson Design Group
Hiring: Chief Technology OfficerA 90-day tech leadership plan for an employee-owned engineering firm hiring its first Chief Technology Officer.
Updated November 9, 2026 Read the Larson Design Group playbook → - Luminary
David at Luminary
Hiring: Revenue Operations ManagerHow Luminary sells estate planning software to wealth managers, law firms and trust companies, and the first 25 firms for its sales team.
Updated November 9, 2026 Read the Luminary playbook → - Mach9
Alexander at Mach9
Hiring: Head of SalesHow Mach9 sells AI CAD software to survey, engineering, telecom and utility firms, and the first 25 accounts for its next Head of Sales.
Updated November 9, 2026 Read the Mach9 playbook → - McCorquodale Transfer
Bart at McCorquodale Transfer
Hiring: Outside Sales RepresentativeHow McCorquodale Transfer sells white glove moving and designer installs in Birmingham, and the first accounts for its new Outside Sales Representative.
Updated November 9, 2026 Read the McCorquodale Transfer playbook → - Mural
Sinclair at Mural
Hiring: Founding Business Development Rep (BDR)How Mural sells to fintechs and platforms that move money across borders, and the first 25 accounts for its next SDR.
Updated November 9, 2026 Read the Mural playbook → -
Hugo at Namespace
Hiring: Account ExecutiveHow Namespace sells developer infrastructure to engineering teams, and the first 25 teams for its next Account Executive.
Updated November 9, 2026 Read the Namespace playbook → - Nango
Bastien at Nango
Hiring: Account Executive (Founding)How Nango sells integrations for AI agents and products, and the first 25 accounts for its founding Account Executive.
Updated November 9, 2026 Read the Nango playbook → -
Alan at Numed Pharma
Hiring: Inside Sales RepresentativeHow Numed Pharma sells generic medications to long-term care, hospital and independent pharmacies, and the first 25 pharmacies for its new Inside Sales Representative.
Updated November 9, 2026 Read the Numed Pharma playbook → - PeakMetrics
Nick at PeakMetrics
Hiring: Account Executive (Enterprise)How PeakMetrics sells narrative intelligence to communications and crisis leaders, and the first 25 accounts for its next Account Executive.
Updated November 9, 2026 Read the PeakMetrics playbook → - Pelican Roofing Company
Nathan at Pelican Roofing Company
Hiring: Director of SalesHow Pelican Roofing sells, and the first 25 commercial accounts for its next Director of Sales.
Updated November 9, 2026 Read the Pelican Roofing Company playbook → - Petra Labs
Sami at Petra Labs
Hiring: Strategic Account ExecutiveHow Petra Labs sells AI search attribution to large brands, and the first 25 accounts for its first Account Executive.
Updated November 9, 2026 Read the Petra Labs playbook → -
Otto at Photon Health
Hiring: Enterprise Account Executive, Digital HealthHow Photon sells prescribing infrastructure to digital health companies, and the first 25 accounts for its next Enterprise Account Executive.
Updated November 9, 2026 Read the Photon Health playbook → - ProFormance Builder Solutions
Frank at ProFormance Builder Solutions
Hiring: Chief Sales OfficerHow ProFormance sells roofing and siding to builders, and the first 25 builder accounts for its next Chief Sales Officer.
Updated November 9, 2026 Read the ProFormance Builder Solutions playbook → - Raindrop
Zubin at Raindrop
Hiring: Account ExecutiveHow Raindrop sells to teams shipping AI agents, and the first 25 accounts for its next Account Executive.
Updated November 9, 2026 Read the Raindrop playbook → - Revelation Machinery
Tanner at Revelation Machinery
Hiring: Director of Auction SalesHow Revelation sells industrial auctions to equipment owners, and the first sellers for its new Director of Auction Sales.
Updated November 9, 2026 Read the Revelation Machinery playbook → - Rho Nutrition
Ryan at Rho Nutrition
Hiring: Head of AI & Business TransformationA 90-day plan for the first Head of AI and Business Transformation at a liposomal supplement brand.
Updated November 9, 2026 Read the Rho Nutrition playbook → - Roomrs
Or at Roomrs
Hiring: Director of Sales and Member SuccessHow Roomrs fills furnished co-living rooms in New York and Boston, and the first 25 accounts for its next Director of Sales and Member Success.
Updated November 9, 2026 Read the Roomrs playbook → -
Darren at Santé
Hiring: Account ExecutiveHow Santé sells to independent wine and liquor stores, and the first 25 stores for its next Account Executive.
Updated November 9, 2026 Read the Santé playbook → -
Nate at Sela
Hiring: Business Development / Strategic Account ExecutiveHow Sela sells voice AI to mortgage lenders, and the first 25 lenders for its next Account Executive
Updated November 9, 2026 Read the Sela playbook → - The Estate Lawyers
Amy at The Estate Lawyers
Hiring: Director of Operations and TechnologyA 90-day operations and technology plan for a probate litigation firm hiring a Director of Operations and Technology.
Updated November 9, 2026 Read the The Estate Lawyers playbook → - The Marek Group
Fuzzy at The Marek Group
Hiring: Director of ITA 90-day tech leadership plan for a print and marketing execution company hiring its next Director of IT.
Updated November 9, 2026 Read the The Marek Group playbook → -
Greg at Triad Technologies
Hiring: Inside Sales RepresentativeHow Triad sells fluid power, hose and automation to Midwest plants, and the first 25 plants for its next inside sales rep.
Updated November 9, 2026 Read the Triad Technologies playbook → - Vector Global Logistics
Brian at Vector Global Logistics
Hiring: Business Development ManagerHow Vector Global Logistics sells international freight to importers, exporters and nonprofits, and the first accounts for its new Business Development Manager.
Updated November 9, 2026 Read the Vector Global Logistics playbook → - West River Mental Health
Amy at West River Mental Health
Hiring: IT DirectorA 90-day tech leadership plan for a community mental health agency hiring its first IT Director.
Updated November 9, 2026 Read the West River Mental Health playbook → - WinePOS
Charles at WinePOS
Hiring: Chief Technology OfficerA 90-day tech leadership plan for a liquor store software company hiring its first CTO to modernize the platform.
Updated November 9, 2026 Read the WinePOS playbook → - WorldVia
Jason at WorldVia
Hiring: Vice President of TechnologyA 90-day tech leadership plan for a travel host agency hiring its first Vice President of Technology.
Updated November 9, 2026 Read the WorldVia playbook →