DRG For Joe

Real Estate Agents Sales Playbook

Joe, we’ll build your new Managing Broker’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your Managing Broker seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

Your site says DRG is the only brokerage that focuses on Minneapolis, with sales, leasing and management on one platform. An owner who just bought a downtown building can hand all three to one office, and that is the reason to call them first.

Your posting asks the new Managing Broker to recruit, retain, coach and report, and to bring an established network in the Twin Cities. The list of owners with a reason to talk now is the part that can be finished before they arrive.

What changes for your new AE

Your new Managing Broker starts day one with 100 owners and buildings you approved, each with the reason to call now, and drafts written to the first five, instead of spending the first weeks building a list. Your agents get a leader who already knows which buildings changed hands this year.

28% of a rep’s time goes to selling Source: Salesforce, State of Sales (7,700+ sellers, 2022)
6.2 months average ramp for a new AE Source: Bridge Group, 2026 AE report (158 companies)
$103K paid before a new AE is fully productive Arithmetic: $200K median OTE × 6.2 months ÷ 12. Inputs: Bridge Group, 2026 AE report (158 companies)
48% of AEs hit quota Source: Bridge Group, 2026 AE report (158 companies)

Your first 25 accounts

Picked from how your site describes DRG’s focus on Minneapolis condos, lofts and apartments. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.

Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.

Roundhouse Downtown Minneapolis (270 Hennepin; Second + Second, North Loop) · Boise-based owner
1

Its owner told Finance & Commerce it wants 1,000 units across five or six properties in a market, and it now has 504 downtown units to lease and manage.

Signal: Nov 6, 2026 Source

Buyer: Asset or property manager
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Lion Rock Properties Downtown Minneapolis (LaSalle Plaza) and Loring Park · Owner of naturally occurring affordable housing
2

A new owner with four downtown buildings, a rebrand under way and its CEO saying it will keep investing downtown has leasing to fill now.

Signal: Sep 25, 2026 Source

Buyer: CEO
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Great States Development North Loop, Minneapolis · Fargo, ND investor
3

Three North Loop buildings and a fresh rebrand, with a president who calls the neighborhood a natural fit.

Signal: Oct 31, 2026 Source

Buyer: President
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Bigos Management Mill District and downtown Minneapolis · Apartment owner and operator
4

Two Mill District buildings bought three months apart are two lease-ups and two sets of tenants to take on.

Signal: May 1, 2026 Source

Buyer: Property management lead
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
L&B Realty Advisors North Loop, Minneapolis · Dallas-based investor
5

A return investor with two North Loop buildings, one of them listed as 9.3% vacant.

Signal: Jan 12, 2026 Source

Buyer: Property or asset manager
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Sherman Associates Downtown Minneapolis (Grain Exchange) · Developer
6

A 232-unit conversion downtown, with the public financing moving forward this summer.

Signal: Jun 9, 2026 Source

Buyer: Development or leasing lead
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Schafer Richardson North Loop, Minneapolis · Owner of the International Design Center since 2015
7

Forty-two new units open in April 2027, and someone has to lease them before then.

Signal: Jul 7, 2026 Source

Buyer: Senior Development Manager
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Four Seasons Private Residences Minneapolis Downtown Minneapolis · Condo building atop the Four Seasons Hotel
8

A top-end downtown condo is on the market now, the kind of listing a condo specialist wins on knowing the building.

Signal: Sep 1, 2026 Source

Buyer: Condo owner or association
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Master Properties Southwest Minneapolis (Washburn House, 50th and Lyndale) · Developer
9

A developer that just chose condos over apartments, in a market where Axios called it a rare condo project, needs people who sell condos.

Signal: Jun 5, 2026 Source

Buyer: Developer
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Eleven Mill District, Minneapolis · Luxury condo tower
10

A $3.35 million closing in a downtown tower is a recent comparable the next owner of a unit there will want to see.

Signal: Oct 22, 2026 Source

Buyer: Unit owners and the association
Why it’s ranked here

A strong fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Novarum Development Partners Minneapolis (the Wells Fargo site) · Developer
11

A developer with a Minneapolis site and a bigger one coming will need a sales and leasing partner for the homes.

Signal: Jul 28, 2026 Source

Buyer: Development lead
Why it’s ranked here

In the middle.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Quarry Apartments LLC Northeast Minneapolis (Anderson Plaza) · Buyer of a 100-unit complex
12

A first-time owner after 63 years means a new operator learning a building.

Signal: Apr 14, 2026 Source

Buyer: Owner
Why it’s ranked here

In the middle.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Centerspace Twin Cities apartments · Publicly traded apartment owner
13

Buildings it sells get new owners, and new owners are the ones above.

Signal: Jun 2, 2026 Source

Buyer: Portfolio or asset manager
Why it’s ranked here

In the middle.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Lumber Exchange Building Downtown Minneapolis (10 S. Fifth St.) · Historic office building
14

Whoever buys it has a conversion to plan, and the units that come out of it are for sale or lease.

Signal: Feb 5, 2026 Source

Buyer: Owner or auction buyer
Why it’s ranked here

In the middle.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Enclave Cos. Shoreview, MN · Fargo-based real estate firm
15

A 293-unit lease-up is a lot of leasing, in a suburb outside your Minneapolis focus.

Signal: Jun 4, 2026 Source

Buyer: Development lead
Why it’s ranked here

In the middle.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Onward Investors Downtown Minneapolis · Owner of the Ameriprise Financial Center
16

A housing conversion downtown that is stuck in court is one to watch, not one to call yet.

Signal: Apr 6, 2026 Source

Buyer: Owner
Why it’s ranked here

In the middle.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Kaeding Development Group and Inland Real Estate Downtown St. Paul (Stella Apartments) · Developers
17

A 178-unit lease-up across the river tests whether St. Paul is in your market.

Signal: Sep 23, 2026 Source

Buyer: Leasing lead
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: it is in St. Paul, and you focus on Minneapolis.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Minneapolis Public Housing Authority Minneapolis · Public housing authority
18

Owners who win the vouchers will need to lease 250 units, so it tests whether subsidized leasing is in scope.

Signal: Nov 4, 2026 Source

Buyer: Housing authority staff
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: subsidized affordable units, unlike the condos and market-rate buildings you sell.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Weidner Apartment Homes Brooklyn Park, MN · Apartment owner
19

A 198-unit building for sale in a suburb tests whether the buyer of a suburban building ever turns to a downtown specialist.

Signal: May 12, 2026 Source

Buyer: Asset manager
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: it is a suburban building, outside the downtown condos and lofts you know.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Green on 14 Phillips, Minneapolis · Ten passive-energy townhomes sold through a community land trust
20

Ten new Minneapolis homes for sale this fall tests whether land-trust sales at affordable prices are business for a brokerage.

Signal: Aug 11, 2026 Source

Buyer: Project team
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: land-trust affordable sales through a nonprofit, unlike the market-rate condos you sell.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Swervo Development Corp. North Loop, Minneapolis · Developer
21

A North Loop developer with a project approved tests whether a non-residential developer is a way to residential owners.

Signal: Feb 5, 2026 Source

Buyer: Development lead
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: the project is a wellness facility with no homes, so it tests whether a North Loop developer is a route in.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Foshay Tower Downtown Minneapolis · Hotel tower
22

A downtown landmark changing hands tests whether a hotel tower belongs on a residential list.

Signal: Nov 2, 2026 Source

Buyer: Lender or buyer
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: a hotel, so it tests whether non-residential downtown sales are a fit.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Agate Housing & Services Downtown Minneapolis · Nonprofit housing provider
23

A nonprofit buying downtown buildings tests whether a buyer of shelter space ever needs a brokerage.

Signal: Oct 16, 2026 Source

Buyer: Executive director
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: a shelter, not a condo or apartment, so it tests whether nonprofit buyers belong.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Legacy Investing North Loop, Minneapolis · Developer
24

A mixed-use plan on a North Loop site tests whether a mixed-use project with a data center ever sells homes.

Signal: Aug 6, 2026 Source

Buyer: Development lead
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: the plan centers on a data center, so it tests whether mixed-use projects count.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.
Minneapolis Hotel Ventures and Lion Hotel Group Downtown East, Minneapolis · Hotel owners
25

A downtown hotel buyer tests whether a hotel owner has any use for a residential brokerage.

Signal: Oct 22, 2026 Source

Buyer: Owner
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: a hotel, so it tests whether non-residential buyers belong.
- Owns, develops or sells condos, lofts or apartments in downtown or central Minneapolis.
- Something changed in the last twelve months: a purchase, a conversion, a new launch or a listing.
- Holds residential units that need selling, leasing or managing, now or soon.
- An owner or developer with several buildings or units, who can give agents steady business.
- Not already a DRG client. DRG’s site names no client owners, so a name is dropped if you tell us it is one.
- Looks like the buildings DRG already works: condo and loft buildings and apartment buildings in the North Loop, Mill District and downtown.

Your new Managing Broker’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

100 accounts you approve, each with the reason
Drafts to the first five, in your voice
Your team runs it without us
Any account you cut, we replace

How does DRG sell?

An outside read from your posting and your site, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

What your customers sayFrom drgmpls.com, Managing Broker / Real Estate Sales Manager posting, drgmpls.com/make-me-move-program, drgmpls.com/about, drgmpls.com/management, drgmpls.com/careers-experienced-agents

Ddrgmpls.com

“DRG is one of the most recognized Minneapolis area real estate brands in the industry, and the only brokerage that focuses on Minneapolis.”
drgmpls.com · drgmpls.com
DPDRG posting

“We are condo and apartment specialists, with sales and leasing on one integrated platform, focused on the Minneapolis market.”
DRG posting · Managing Broker / Real Estate Sales Manager posting
Ddrgmpls.com

“Would you sell your Minneapolis condo and townhome if the price, timing, and terms were just right?”
drgmpls.com · drgmpls.com/make-me-move-program
Ddrgmpls.com

“Selling a house on your own can be an overwhelming task.”
drgmpls.com · drgmpls.com/about
Ddrgmpls.com

“You’ve spent nothing and learned what the market thinks without a failed public listing.”
drgmpls.com · drgmpls.com/make-me-move-program
Ddrgmpls.com

“Minneapolis rental management takes time and energy, but it doesn't have to be yours!”
drgmpls.com · drgmpls.com/management
Ddrgmpls.com

“When it comes to a Minneapolis condo, lofts & townhomes, no one knows this city better than the experts at DRG.”
drgmpls.com · drgmpls.com
Ddrgmpls.com

“DRG was able to tactfully reposition The Ivy Residences Project to ensure that all properties sold.”
drgmpls.com · drgmpls.com/about
DPDRG posting

“Experience supporting both sales and leasing agents”
DRG posting · Managing Broker / Real Estate Sales Manager posting
DPDRG posting

“Recruiting: Identify, interview, and recruit agents who fit DRG's culture and business goals.”
DRG posting · Managing Broker / Real Estate Sales Manager posting
Ddrgmpls.com

“DRG is expanding with talented Real Estate Experts who are reliable and trustworthy resources for sellers and buyers.”
drgmpls.com · drgmpls.com/careers-experienced-agents

Words you use

“Make Me Move”
“condo and apartment specialists”
“Urban Realtor”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

You cut one on the call, and say why
It becomes a rule
The pool re-scores
Ten more test it

Which questions can only you answer?

Your posting and your site say what DRG does, but not which owners you would never spend a meeting on, or what an owner has to see before listing a building with you. About 30 minutes of you reacting to real accounts answers these.

1
Which owner shape closes fastest for your team: a one-building owner, a multi-building operator or a developer?
Rows 1, 2, 3, 4 are multi-building operators; rows 6, 7, 9 are developers with a single project. Your answer reorders the list.
2
Is a building that has not opened yet worth a call now?
Row 7 (Schafer Richardson) delivers in April 2027 and row 6 (Sherman Associates) is still moving through financing.
3
Does a hotel, nonprofit or land-trust owner ever belong on a first list?
Rows 20, 22, 23, 25 test that line.
4
Is St. Paul or the suburbs in your market?
Row 17 (Stella, St. Paul) and row 19 (Brooklyn Park) depend on it.

What does your Managing Broker / Real Estate Sales Manager’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Managing Broker / Real Estate Sales Manager, first morning

RRoundhouseDraft written
LRLion Rock PropertiesDraft written
GSGreat States DevelopmentDraft written
BMBigos ManagementDraft written
LBL&B Realty AdvisorsDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

Before by November 16
You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.
You: 20 minutes
Day 1 November 16
The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.
You: 2 hours
Day 2 November 17
Your first rules are written; a few hundred companies are scored against them.
You: none
Day 3 November 18
You review the first 25 (talking it through is fine).
You: 30 minutes
Day 4 November 19
Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.
You: 30 minutes
Day 5 November 20
The hundred is built. The research tool is set up; you test it on three accounts you know.
You: 15 minutes
Day 6 November 23
The morning run is set up; your first morning, with us.
You: 30 minutes
Day 7 November 24
You review all hundred, and any cut is replaced. Team training, session one.
You: 1 hour 20 minutes
Day 8 November 25
Your first morning on your own. Training session two, hands-on for each person.
You: 1 hour plus your morning
Day 9 November 30
Your second morning on your own. Each person on your team runs the morning alone.
You: your morning
Day 10 December 1
Your third morning on your own. A week of touches is in the CRM. Handover sign-off.
You: 30 minutes plus your morning

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year

$0 to $10MARR in 12 months, for a company I built

“Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

Jordan Anderson, CEO, PayStreetgobridgehead.ai/about
“Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new Managing Broker’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

100 accounts you approve, each with the reason
Drafts to the first five, in your voice
Your team runs it without us
Any account you cut, we replace

DRG sales playbook, in brief

DRG has been a downtown Minneapolis brokerage since 2007, a condo and apartment specialist with sales and leasing on one integrated platform, and is hiring a Managing Broker and Real Estate Sales Manager who reports to Joe Grunnet.Managing Broker / Real Estate Sales Manager posting, drgmpls.com

The posting asks the new leader to “Identify, interview, and recruit agents who fit DRG's culture and business goals” and to run the leasing and buy/sell sales meetings.Managing Broker / Real Estate Sales Manager posting

DRG sells to condo and townhome owners through listings and an off-market Make Me Move program, and manages rentals through DRG Property Management.drgmpls.com/about, drgmpls.com/management

The first 25 accounts for a new Managing Broker are owners and buildings in and around downtown Minneapolis, each scored on six rules and backed by a dated, sourced signal such as a purchase, a conversion or a listing: ten strong fits, six in the middle and nine edge cases that test the rules.

Prepared by Kash Badami at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 5 sources · 1 postings · 0 customers · 34 stores looked at

Your talks and posts

Your open roles

Managing Broker / Real Estate Sales Manager, first posted October 29, 2026

Your customers

(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

34 stores found and scored on 6 rules; the 25 chosen to teach: 10 strong, 6 middle, 9 at the edges. Logos are from each store’s own site.

Sources: your posting and your site, plus Finance & Commerce, The Business Journals, Axios, CoStar and the Pioneer Press, each opened or, where the publisher blocks automated reading, its headline, date and summary saved on November 9, 2026.
The accounts are owners and buildings, not individual agents: your Managing Broker recruits agents, and agents join where the business is.
DRG’s site names no client owners, so no account could be checked against a client list. If you tell us which of these you already work with, they come off.
Row 1 (Roundhouse) covers two buildings: the 346-unit tower bought on November 6 and the 158-unit Second + Second bought in December 2025.
The last rows are on the list to test the rules: a hotel, a nonprofit, a housing authority, a land-trust project, a wellness developer, St. Paul and a suburban building.
Where a source gives a month and no day, the date shown is the article’s date.