Bridgehead Prepared for Tom at Eagle Aluminum
Eagle Aluminum For Tom

Aluminum Extrusions Sales Playbook

Tom, we’ll build your new sales director’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your Director of Sales seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

Your site says Eagle Aluminum has served customers in manufacturing, store fixture, commercial millwork, architectural panel and acoustical panel since 1989, from its own stocking warehouse.

Your Director of Sales Building Products role was posted on October 14 and is still open.

  1. October 14 Director of Sales Building Products role posted
  2. November 9 Role still open; the first accounts are on this page

What changes for your new AE

Your new Director of Sales Building Products starts day one with 100 accounts you approved and drafts written to the first five, instead of spending the first weeks finding them. Your posting already tells them to expand distributor and contractor channels and keep the funnel moving. This tells them which accounts to open first, and why now.

Your first 25 accounts

Picked from how your posting and your site describe your buyers. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. Gravois Planing Mill Saint Louis, MO · architectural millwork maker
    1

    Millwork is a named market for you, and a mill entering new regions and new materials is writing new supplier lists.

    Signal: Mar 13, 2026 Source
    Buyer: Purchasing manager or owner
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  2. Walston Architectural Products Smithville, MO · wall panel maker
    2

    It makes fluted, reeded and slatted wall panels, which is your z clip and trim market, and the new plant is the moment its hardware sourcing is set.

    Signal: Jun 25, 2026 Source
    Buyer: Operations or purchasing lead
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  3. Columbia Woodworking Capitol Heights, MD · commercial millwork manufacturer
    3

    High-volume commercial millwork pulls trims, nosings and hangers in quantity, and the plant just came online.

    Signal: Sep 21, 2026 Source
    Buyer: Purchasing manager
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  4. The Marco Company Fort Worth, TX · grocery fixture manufacturer
    4

    You serve store fixture makers, and this one changed owners in June, which is when supplier lists get reviewed.

    Signal: Jun 7, 2026 Source
    Buyer: Purchasing or sourcing manager
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  5. Wolf-Gordon Los Angeles, CA · wallcovering and wall surface supplier
    5

    Wall panels and wallcovering trims sit together on the same jobs, and two new product lines mean new installation hardware to source.

    Signal: Aug 13, 2026 Source
    Buyer: Product or sourcing manager
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  6. ID Signsystems Rochester, NY · architectural signage maker
    6

    Sign extrusions are on your product list, and a new owner with a capacity plan reviews the supplier list first.

    Signal: May 12, 2026 Source
    Buyer: Purchasing or operations manager
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  7. Creative Sign Designs Tampa, FL · architectural signage maker
    7

    Two plants will divide projects by capacity, so the metal and trim buying for both is being decided now.

    Signal: Sep 15, 2026 Source
    Buyer: Purchasing manager
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.
  8. Advance Displays Riverton, UT · display and fixture distributor
    8

    Store fixture and display is one of your industries, and a new distribution center is where stocked items get picked.

    Signal: Oct 14, 2026 Source
    Buyer: Purchasing or product manager
    Why it’s ranked here

    A strong fit.

    • Makes or distributes commercial interior products where aluminum trim, extrusion or panel hanging is used: wall panels, millwork, store fixtures, ceilings, wall protection.
    • Something dated changed in the last nine months: an acquisition, a plant or a new owner.
    • Regional or mid-size enough that a field sales manager can reach the buyer.
    • Buys or specifies from several suppliers, so a second source has a way in.
    • Not on your customers page.

Your new sales director’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Eagle Aluminum sell?

An outside read from your posting and your site, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

What your customers sayFrom Director of Sales Building Products posting, eagle-aluminum.com
  1. EAEagle Aluminum
    “Prioritize core account penetration, dormant account reactivation, and new distributor partnerships across commercial building materials networks.”
    Eagle Aluminum · Director of Sales Building Products posting
  2. EAEagle Aluminum
    “Drive CRM hygiene, manage funnel velocity, and deliver predictable revenue forecasts to executive leadership.”
    Eagle Aluminum · Director of Sales Building Products posting
  3. EAEagle Aluminum customer
    “Eagle creates a custom shape, cuts to custom lengths, applies a custom anodized finish, and fulfills from its own stocking warehouse to ship the same day or next day.”
    Eagle Aluminum customer · eagle-aluminum.com
  4. EAEagle Aluminum
    “drive downstream pull-through and direct specifications across commercial subcontractors”
    Eagle Aluminum · Director of Sales Building Products posting

Words you use

  • “single-source supplier”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your posting and your site say who you serve, not which accounts you would turn down or what has to be true before they buy. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    Is a private-equity-backed platform a distributor you would pursue or a customer you would wait on?

    Row 22 (Vector Building Products) is a new platform buying distributors; row 23 (QXO) is a roll-up with central buying.

  2. 2

    Do store fixture, display and signage makers rank with millwork and wall panel makers?

    Rows 6, 7 and 8 are signage and display makers; rows 1, 2 and 3 are millwork and wall panel makers.

  3. 3

    Is a distributor that was just acquired worth a call before its buying moves to the parent?

    Rows 19 and 22 (Above Interior Distributors, Vector Building Products) were bought or are buying this year.

  4. 4

    Do accounts outside commercial interiors, such as solar racking and data center metal, belong on the first list?

    Rows 15 and 16 (Steele Solutions, Unirac) and row 24 (PrimeSource Brands) sit at the edge of your named markets.

What does your Director of Sales Building Products’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Director of Sales Building Products, first morning

  • GPGravois Planing MillDraft written
  • WAWalston Architectural ProductsDraft written
  • CWColumbia WoodworkingDraft written
  • TMThe Marco CompanyDraft written
  • WWolf-GordonDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new sales director’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Eagle Aluminum sales playbook, in brief

Eagle Aluminum sells architectural aluminum trims and extrusions and says its customers see it as a “premier, single-source supplier for Custom and OEM aluminum extrusions.”eagle-aluminum.com

Its open Director of Sales Building Products role is to “prioritize core account penetration, dormant account reactivation, and new distributor partnerships across commercial building materials networks.”Director of Sales Building Products posting

The posting asks the director to “drive CRM hygiene, manage funnel velocity, and deliver predictable revenue forecasts,” so a list of who to open first is the missing first-morning input.Director of Sales Building Products posting

The first accounts for the new director are distributors and fabricators with a dated change, each scored on five rules: fifteen strong fits, six in the middle and four edge cases that test the rules.

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 2 sources · 1 postings · 1 customers · 25 stores looked at

Your talks and posts

  1. eagle-aluminum.com
  2. eagle-aluminum.com/customers

Your open roles

  1. Director of Sales Building Products, first posted October 14, 2026

Your customers

Customers named in reviews (santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

25 stores found and scored on 5 rules; the 25 chosen to teach: 15 strong, 6 middle, 4 at the edges. Logos are from each store’s own site.

  • Sources: each deal or plant announcement from the trade press or the company, opened and saved on November 9, 2026.
  • eagle-aluminum.com shows customer reviews but does not name business customers; none of the 25 accounts is named there. Where a distributor's buying is centralized, rule 3 says so.
  • Twenty-five accounts, each with a dated signal and a source opened and saved on November 9, 2026. Dates come from the page or the news index it was found in.