Bridgehead Prepared for Stan at Freightbull
Freightbull For Stan

Freight Brokerage Sales Playbook

Stan, we’ll build your new rep’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your Business Development Representative seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

You pay a rep when the account they opened starts shipping. Every week they spend building a list is a week before that first load moves.

The posting asks a new rep to build their own lists and be setting qualified meetings in the first 90 days. The list is the part we can hand them finished.

What changes for your new AE

Your new rep starts day one with 100 shippers you approved, each with the reason to call now, and drafts written to the first five, instead of spending their first weeks building lists. Your Account Executives get meetings from accounts you already said yes to.

Your first 25 accounts

Picked from how your posting describes your buyers and your lanes. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. Kikkoman Foods Jefferson, WI · 240,000 sq. ft. plant
    1

    A new plant that starts shipping this fall needs outbound lanes set now, and soy sauce moves by the truckload in your food and beverage lane.

    Signal: Sep 18, 2026 Source
    Buyer: Logistics or transportation manager
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  2. Ferrero USA Franklin Park, IL · $75 million project, 50 new jobs
    2

    The brand's first U.S.-made product starts in your home market, so its freight out of the Chicago area is being set now.

    Signal: Jun 30, 2026 Source
    Buyer: Logistics or transportation manager
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  3. Asahi Beer USA Waunakee, WI · 20,000 bottles an hour new line
    3

    A new line that fills 20,000 bottles an hour for co-manufacturing customers means more full trucks leaving Wisconsin, and you are a few hours from it.

    Signal: Sep 1, 2026 Source
    Buyer: Transportation or supply chain lead
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  4. Grillo's Pickles Taylorsville, IN · $54 million plant
    4

    A new plant is a new set of outbound lanes, and a fast-growing food brand rarely has its freight settled in the first quarter.

    Signal: Jul 28, 2026 Source
    Buyer: Supply chain or logistics manager
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  5. Coca-Cola Consolidated Indianapolis, IN · $35 million glass bottle line
    5

    Glass bottles are heavy and fragile freight. A new line is a reason to review who hauls it before the volume arrives.

    Signal: May 4, 2026 Source
    Buyer: Transportation or logistics manager
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  6. CuBE Packaging Solutions St. Charles, IL · $30 million investment
    6

    A packaging maker adding capacity forty miles from you ships more finished containers and receives more resin.

    Signal: Oct 16, 2026 Source
    Buyer: Supply chain or logistics lead
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  7. La Colombe Norton Shores, MI · $567 million expansion
    7

    A beverage plant scaling in Michigan is a short haul from Chicago, and its decision sits with a parent that already ships a lot.

    Signal: May 19, 2026 Source
    Buyer: Logistics manager
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.
  8. Hoffmaster Group Clintonville, WI · Manufacturing expansion
    8

    Tableware is light, bulky freight that fills trailers by cube, and an expansion adds volume out of Wisconsin.

    Signal: Jul 13, 2026 Source
    Buyer: Logistics or procurement lead
    Why it’s ranked here

    A strong fit.

    • A shipper in food and beverage, automotive, retail, packaging or manufacturing.
    • Freight on or near your lanes: the Midwest, Canada or Mexico.
    • Something changed in the last nine months: a new plant, line or distribution center.
    • Truckload freight that fits an asset-backed carrier and its network: dry, refrigerated or bulky.
    • Not already a Freightbull customer. Freightbull publishes no customer list, so a name is dropped if you tell us it ships with you.
    • Looks like the shippers you already move for: major manufacturers, consumer packaged goods and food and beverage.

Your new rep’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Freightbull sell?

An outside read from your posting and your site, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

What your customers sayFrom Business Development Representative posting
  1. FPFreightbull posting
    “open doors at shippers who don’t know us yet.”
    Freightbull posting · Business Development Representative posting
  2. FPFreightbull posting
    “outbound prospecting into shippers across food and beverage, automotive, retail, packaging, and manufacturing”
    Freightbull posting · Business Development Representative posting
  3. FPFreightbull posting
    “to logistics, procurement, traffic, and supply chain decision-makers”
    Freightbull posting · Business Development Representative posting
  4. FPFreightbull posting
    “asking about lanes, volumes, and pain instead of reciting a pitch”
    Freightbull posting · Business Development Representative posting
  5. FPFreightbull posting
    “Capacity comes through our Elite Network, and those carriers are held to the same safety, on-time, and tracking KPIs as our own fleet.”
    Freightbull posting · Business Development Representative posting
  6. FPFreightbull posting
    “we’re not a pure-tech digital broker pretending to understand freight”
    Freightbull posting · Business Development Representative posting
  7. FPFreightbull posting
    “understanding the shipper’s lanes, volumes, modes, current provider, and pain”
    Freightbull posting · Business Development Representative posting

Words you use

  • “do what we say we’ll do”
  • “asset-backed freight brokerage”
  • “Elite Network”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your posting says what a good meeting looks like but not which shippers you would never spend a call on, or what a shipper has to say before it is worth an Account Executive’s hour. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    Which shipper situation closes fastest for your team: a new plant, a new distribution center or a change of provider?

    Rows 1 and 9 are a new plant and a new distribution center; your answer reorders the list.

  2. 2

    How far from Chicago is too far for a first account?

    Row 25 (Utah) and row 24 (Arkansas) test the lane limit.

  3. 3

    Does a very large shipper ever answer a new rep, or does the decision sit with a parent’s procurement team?

    Rows 13 (Mars) and 15 (Purina) are large shippers.

  4. 4

    Is a plant that isn’t operating until 2027 or 2028 worth a call now?

    Row 22 (Bongards) and row 14 (Tovala) are not running yet.

What does your Business Development Representative’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Business Development Representative, first morning

  • KFKikkoman FoodsDraft written
  • FUFerrero USADraft written
  • ABAsahi Beer USADraft written
  • GPGrillo's PicklesDraft written
  • CCCoca-Cola ConsolidatedDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new rep’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Freightbull sales playbook, in brief

Freightbull is an asset-backed freight brokerage and carrier, a $50M operation with 250+ tractors and trailers, hiring a Business Development Representative to open doors at shippers who don’t know it yet.Business Development Representative posting

The posting says the brokerage is not “a traditional brokerage with a website” and not “a pure-tech digital broker pretending to understand freight,” and that carriers in its Elite Network are held to the same safety, on-time and tracking standards as its own fleet.Business Development Representative posting

The posting names the buyers: logistics, procurement, traffic and supply chain decision-makers at shippers in food and beverage, automotive, retail, packaging and manufacturing.Business Development Representative posting

The first 25 accounts for a new rep are shippers with a dated change, such as a new plant, line or distribution center, each scored on six rules: twelve strong fits, eight in the middle and five edge cases that test the rules.

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my SDR build this when they start?

They can. But wouldn’t you rather they were booking meetings? Reps spend 28% of their time selling, and the average SDR takes 3.0 months to ramp and stays 1.9 years. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 3.0 months: Bridge Group, 2025 SDR report (351 companies)

How much sooner does my new SDR get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average SDR takes 3.0 months to ramp, and only 60% hit quota.

3.0 months: Bridge Group, 2025 SDR report (351 companies) · 60%: Bridge Group, 2025 SDR report (351 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your SDR gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 1 sources · 1 postings · 0 customers · 60 stores looked at

Your talks and posts

  1. freightbull.com

Your open roles

  1. Business Development Representative

Your customers

(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

60 stores found and scored on 6 rules; the 25 chosen to teach: 12 strong, 8 middle, 5 at the edges. Logos are from each store’s own site.

  • Sources: trade press and economic-development announcements about each shipper, each opened and saved on November 9, 2026.
  • Freightbull’s site and posting name no customers, so no account could be checked against a customer list. If you tell us which of these already ship with you, they come off.
  • Freightbull’s site is a short page. Everything on how it sells comes from the posting.
  • Where a source gives no logistics contact, the buyer title is a role, not a named person.