Bridgehead Prepared for Woody at Gallatin
For Woody

Predictive Logistics Software Sales Playbook

Woody, we’ll build your new AE’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your AE seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

You announced a $50M Series A on October 8, and the Air Force Phase II SBIR you announced on October 22 follows contracts from the Army, DIU and III Armored Corps.

Your Senior Account Executive role has been posted since June 6, and the posting says you are hiring against multiple portfolios and expect more seats.

  1. March 11 Army PORTAL Direct to Phase II SBIR announced
  2. June 6 Senior Account Executive role posted
  3. July 15 DIU Joint Sustainment Decision Tool award for Army Europe and Africa
  4. October 8 $50M Series A announced, $70M raised in total
  5. November 9 Role still open; the first 25 accounts are on this page

What changes for your new AE

Your new AE starts day one with 100 accounts you approved and drafts written to the first five, instead of spending the ramp mapping commands and program offices. Your posting asks them to build account plans across four portfolios; this puts the first names in their hands on the first morning, each with the reason to call now.

Your first 25 accounts

Picked from how you describe your buyers in your releases and your posting. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. 402nd Army Field Support Brigade Army Pacific; Alaska and Hawaii · Army Sustainment Command's theater field support brigade for Army Pacific
    1

    This is the unit that carries a division's sustainment problems up to the enterprise, and it stood beside the 11th Airborne in the same rotation where Navigator ran. It has seen what your customer's staff saw.

    Signal: Mar 2, 2026 Source
    Buyer: Brigade commander or the Logistics Support Element chief
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  2. 310th Expeditionary Sustainment Command V Corps exercise sites in Europe and Fort Knox, KY · Expeditionary sustainment command
    2

    The people in this headquarters are learning Maven on the job during a corps exercise. Navigator runs natively inside Maven, so the tool they just trained on is the place yours lives.

    Signal: Apr 18, 2026 Source
    Buyer: Command logistics officer or the commander
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  3. U.S. Transportation Command Scott AFB, IL · Combatant command for global mobility
    3

    TRANSCOM is testing technology that tracks cargo across modes in real time. It is the enterprise end of the same visibility problem your tactical customers have, and your posting names TRANSCOM as a portfolio.

    Signal: Feb 13, 2026 Source
    Buyer: Deputy commander or the J-4 logistics directorate
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  4. 8th Theater Sustainment Command Schofield Barracks, HI · Army Pacific's theater logistics command
    4

    A new commander just inherited the Army's largest theater sustainment job. New commanders choose what they see the theater with in their first months, and the 402nd and the 11th Airborne you already serve operate in the theater it sustains.

    Signal: Aug 13, 2026 Source
    Buyer: Commanding general or the deputy commanding general
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  5. 1st Cavalry Division Fort Hood, TX · 22,000 soldiers, growing toward 24,000
    5

    One of the Army's largest divisions is reorganizing and says sustainment and data integration are on its list. That is the point where a division staff chooses what it plans with, and the National Training Center rotation gives it a place to try one.

    Signal: Apr 14, 2026 Source
    Buyer: Division G-4 or the Division Sustainment Brigade commander
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  6. 597th Transportation Brigade Fort Eustis, VA · Army Transportation Command (ARTRANS) surface deployment brigade
    6

    The commander is hunting bottlenecks in how equipment moves from home station to the seaport, using terrain boards and digital tracking. That is a planning problem your platform is built to see weeks ahead.

    Signal: Jun 25, 2026 Source
    Buyer: Brigade commander or the operations officer
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  7. Defense Logistics Agency Troop Support Philadelphia, PA · DLA's supply arm for food, clothing, fuel, medical and construction items
    7

    The Army's top logistics deputy and DLA Troop Support just called their supply chains one interdependent system. That is the seam where a demand forecast from a unit meets a purchase order.

    Signal: Jun 3, 2026 Source
    Buyer: Commander or the Troop Support modernization lead
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.
  8. Air Force mobility portfolio Dayton, OH · Air Force Materiel Command portfolio acquisition executive for mobility
    8

    A brigadier general said it out loud: the service wants to go deeper on AI for sustainment and is still picking where. You already hold the Air Force fuel forecasting contract, so this is a second door into the same service.

    Signal: Aug 11, 2026 Source
    Buyer: Portfolio acquisition executive for mobility
    Why it’s ranked here

    A strong fit.

    • A staff that plans supply, movement and readiness at division, corps, theater or enterprise level, not a single company.
    • Already works in Maven Smart System or Palantir data, where Navigator runs natively.
    • Something dated in the last nine months put sustainment in front of its leaders: an exercise, a rotation, a deployment, a change of command or a program.
    • Looks like how you got in before: a combat training center rotation or exercise first, then a small contract.
    • No rival predictive-logistics tool has been announced as fielded or contracted there.
    • Reachable through a path you already hold: an SBIR, DIU, the Tradewinds marketplace, or a unit that has seen Navigator.

Your new AE’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Gallatin sell?

An outside read from your press releases, your mission essay, your FreightWaves interview, your site and your posting, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

In your posts and interviews7 quotes
  1. Who buys
    “Planning and executing Sustainment at the operational level is fundamentally different from what happens at the tactical or strategic echelon”
    Your III Armored Corps release, June 11
  2. Who buys
    “the daily calculation of food, fuel, water, batteries, medical supplies”
    AI Media House profile (with your FreightWaves interview), April 9
  3. The problem
    “your typical SPO shop spends hours building convoy load plans that change the moment the enemy acts or the mission shifts”
    Your Army PORTAL contract release, March 11
  4. The problem
    “So logisticians, they're building their own algorithm”
    AI Media House profile (with your FreightWaves interview), April 9
  5. The problem
    “Navigator is sort of taking that shadow inventory concept, trying to move it out of the logistician head.”
    AI Media House profile (with your FreightWaves interview), April 9
  6. Why you win
    “Gallatin has spent the last year proving Navigator under the stress and real-world conditions of demanding combat training center rotations”
    Your DIU Joint Sustainment Decision Tool release, July 15
  7. Why you win
    “We're not asking the Army to fund basic R&D. We're bringing a working platform with validated commercial customers and refining it for military-specific requirements.”
    Your Army PORTAL contract release, March 11
What your customers sayFrom Your Series A announcement, gallatin.ai, Your blog: Navigator in Arctic Conditions, JPMRC 26-02, Your Yama Sakura 91 release, Your Army PORTAL contract release, Senior Account Executive posting, Your DIU Joint Sustainment Decision Tool release
  1. GSGallatin Series A release
    “Navigator is built to transform sustainment decision support from the battlefield to the Pentagon”
    Gallatin Series A release · Your Series A announcement
  2. BBBrian Ballard
    “Many on our team have lived these sustainment challenges firsthand in uniform, and we know the struggle of not having the information or tools needed to do the job”
    Brian Ballard · Your Series A announcement
  3. GO101st Division Sustainment Brigade
    “If I had this for the last 12 years it would have saved me a lot of time, heartache, and probably a good chunk of my hairline.”
    G4 Officer, 101st Division Sustainment Brigade · gallatin.ai
  4. NPGallatin
    “The 17th's logisticians were operating across Maven dashboards, WICKR threads, Teams channels, and manual trackers”
    Nirmal Patel, Gallatin · Your blog: Navigator in Arctic Conditions, JPMRC 26-02
  5. 1D101st Division Sustainment Brigade Commander
    “We need to make this our primary Logistics tool, otherwise there's too much noise.”
    101st Division Sustainment Brigade Commander · gallatin.ai
  6. GYGallatin Yama Sakura release
    “Navigator ensures interoperability across U.S. Department of War, Allied, and Partner systems (namely Maven Smart System), all without relying on proprietary hardware.”
    Gallatin Yama Sakura release · Your Yama Sakura 91 release
  7. GYGallatin Yama Sakura release
    “Capabilities will continue to be validated through iterative delivery across multiple live exercises.”
    Gallatin Yama Sakura release · Your Yama Sakura 91 release
  8. NPGallatin
    “Every rotation, every environment, every set of real-world conditions makes machine learning algorithms sharper.”
    Nirmal Patel, Gallatin · Your blog: Navigator in Arctic Conditions, JPMRC 26-02
  9. GPGallatin PORTAL release
    “holds awardable status on the CDAO Tradewinds marketplace”
    Gallatin PORTAL release · Your Army PORTAL contract release
  10. SASenior Account Executive posting
    “Track emerging requirements, solicitations, SBIR/STTR opportunities, OTA activity, prototype programs, exercises, experiments, and partner-led pursuits”
    Senior Account Executive posting · Senior Account Executive posting
  11. GDGallatin DIU release
    “Adversary fires, contested infrastructure, and fluctuating allied force flows can collapse a sustainment plan inside of an afternoon.”
    Gallatin DIU release · Your DIU Joint Sustainment Decision Tool release

Words you use

  • “decision advantage”
  • “shadow inventory”
  • “silent rails of force”
  • “contested logistics”
  • “from factory to foxhole”
  • “precision sustainment”
  • “Joint Logistics Enterprise”
  • “decision-ready insight”
  • “no overselling, no underselling”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your releases and your posting don’t say which organizations you’d never spend a briefing on, or what a logistician has to see before a pilot gets a sponsor. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    Is a unit that just finished an exercise a better first call than one about to start?

    Row 1 (402nd, after JPMRC Alaska) and row 12 (55th MEB, after its July exercise) are both after-action calls.

  2. 2

    Does a rival's fielded tool close the door, or open a bake-off?

    Rows 13, 14 and 20 are units a competitor says it has fielded; row 23 is testing one.

  3. 3

    Do you sell to an enterprise office, or to the portfolio that ran the first pilot?

    Row 22 (Rapid Sustainment Office) and row 8 (the mobility portfolio) are the same service at two levels.

  4. 4

    Is a depot or a combatant command ever an AE's account?

    Row 25 (Tobyhanna) and row 21 (INDOPACOM) test the two ends.

  5. 5

    Does the federal civilian side belong in an AE's first week?

    Row 18 (FEMA) is the only civilian agency on the list.

What does your Senior Account Executive’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Senior Account Executive, first morning

  • 4A402nd Army Field Support BrigadeDraft written
  • 3E310th Expeditionary Sustainment CommandDraft written
  • UTU.S. Transportation CommandDraft written
  • 8T8th Theater Sustainment CommandDraft written
  • 1C1st Cavalry DivisionDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new AE’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Gallatin sales playbook, in brief

Gallatin sells Navigator, an AI decision-support platform for military logistics, to Army, Marine and Air Force units. Woody Glier announced a $50M Series A on October 8, bringing total funding to $70M.Your Series A announcement, gallatin.ai

Its buyers are logisticians who build their own plans by hand; Woody says “logisticians, they're building their own algorithm,” and a typical shop “spends hours building convoy load plans that change the moment the enemy acts or the mission shifts.”AI Media House profile (with your FreightWaves interview), Your Army PORTAL contract release

Gallatin has entered through combat training rotations and exercises, then small prototype contracts: an Army SBIR in March, a corps award in June, a DIU award in July and an Air Force Phase II SBIR on October 20.Your Army PORTAL contract release, Your III Armored Corps release, Your DIU Joint Sustainment Decision Tool release, Your Air Force Phase II SBIR release

The first 25 accounts for a new Senior Account Executive are Army, Navy, Air Force, Marine and federal logistics organizations, each scored on six rules and backed by a dated, sourced signal: twelve strong fits, eight in the middle and five edge cases that test the rules.

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 12 sources · 3 postings · 6 customers · 29 stores looked at

Your talks and posts

  1. Your Series A announcement, October 8, 2026
  2. gallatin.ai
  3. Your Army PORTAL contract release, March 11, 2026
  4. Your DIU Joint Sustainment Decision Tool release, July 15, 2026
  5. Your Yama Sakura 91 release, September 15, 2026
  6. Your III Armored Corps release, June 11, 2026
  7. Your Air Force Phase II SBIR release, October 20, 2026
  8. Your mission essay: Powering Every Mile on the Silent Rails of Force, April 7, 2025
  9. AI Media House profile (with your FreightWaves interview), April 9, 2025
  10. Your blog: Navigator in Arctic Conditions, JPMRC 26-02, March 4, 2026
  11. gallatin.ai/company
  12. gallatin.ai/news

Your open roles

  1. Senior Account Executive, first posted June 6, 2026
  2. Senior Account Executive - Air Force & Space Force, first posted September 21, 2026
  3. Sales Engineer, first posted October 8, 2026

Your customers

1st Armored Division · 101st Division Sustainment Brigade · III Armored Corps · 11th Airborne Division · U.S. Army Europe and Africa · U.S. Air Force Digital Transformation Office (santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

29 stores found and scored on 6 rules; the 25 chosen to teach: 12 strong, 8 middle, 5 at the edges. Logos are from each store’s own site.

  • Sources: Gallatin’s own site and releases, its Senior Account Executive posting (read through the Ashby posting API), a profile quoting Woody, and each account’s own news page, DVIDS story, trade article or program announcement, each opened and saved on November 9, 2026.
  • None of the 25 is a customer Gallatin has announced: the units on its customer list (1st Armored Division, 101st Division Sustainment Brigade, III Armored Corps, 11th Airborne Division, Army Europe and Africa, the Air Force Digital Transformation Office) were left off.
  • Where a competitor says a unit has fielded its tool, the row says so and scores the no-rival rule low; those claims are the competitor’s own and unverified.
  • Buyer titles are roles, not names. Military addresses and phone numbers are not on this page.
  • Public government stories show what a unit is doing, not what it is buying; the rows are accounts to open, not confirmed opportunities.