Bridgehead Prepared for Sinclair at Mural
Mural For Sinclair

Cross-border Payments Software Sales Playbook

Sinclair, we’ll build your new SDR’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your Founding Business Development Rep seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

You raised a $15M Series A on October 20, and your own posts say $2.1 billion has moved through Mural for people in 128 countries, which means your new SDR has real volume to point to on every first call.

Your Founding BDR role has been posted since October 8, and on October 27 you offered a referral bonus to help fill it.

  1. October 8 Founding BDR role first posted
  2. October 20 $15M Series A, led by Tether
  3. October 27 Referral bonus offered to fill open roles
  4. November 9 Role still open; the first 25 accounts are on this page

What changes for your new AE

Your new SDR starts day one with 100 accounts you approved and drafts written to the first five, instead of spending their first weeks finding them. Your posting says the job is to turn signal into relationships and own one number, qualified meetings booked; this puts the list behind that number. Every week saved on finding accounts is a week sooner to the first accepted meeting.

Your first 25 accounts

Picked from how you describe your buyers in your posting and your posts. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. Félix Pago Los Angeles, CA; Latino remittances from the US · $200M raised: $87M equity and a $113M credit facility
    1

    You sell to people who send money to Latin America. Lending and savings on the same stablecoin rails means holding balances for each customer, which is the account side of what you run.

    Signal: Sep 2, 2026 Source
    Buyer: Head of Payments, or the CFO
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  2. Global66 Santiago, Chile; global account for Latin America · $12M Series A
    2

    Your accounts, conversion and local rails are the product, and the round is meant to widen them. Each new country is a license and a bank deal you would otherwise stitch together yourself.

    Signal: Jul 28, 2026 Source
    Buyer: CEO, or Head of Payments
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  3. Belo Buenos Aires, Argentina; crypto wallet and card · $14M Series A led by Tether
    3

    Six new markets means six sets of local rails and compliance in one round. The same investor that led your Series A is behind this one.

    Signal: Apr 29, 2026 Source
    Buyer: Head of Payments or Operations
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  4. Whop Brooklyn, NY; internet marketplace for creators · $3B in annual payouts, 144 countries
    4

    Whop pays creators in 144 countries and says the new money goes into Latin America. That is the creator payout platform shape you sell to, with the same investor behind it.

    Signal: Mar 10, 2026 Source
    Buyer: Head of Payments, or the CFO
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  5. KAST Global; dollar stablecoin accounts for mobile workers · $80M Series A
    5

    You run named accounts and payouts for platforms. They store, send and spend digital dollars and are growing into more countries, where each new market needs a license and a local rail.

    Signal: Mar 11, 2026 Source
    Buyer: Head of Payments or Treasury
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  6. Rivermate Global; employer of record and contractor payments · 38 legal entities, more than 3,500 workers
    6

    Three payment operations are being folded into one platform. Contractor payouts in Latin America are the part that has to be rebuilt on one system.

    Signal: Apr 30, 2026 Source
    Buyer: COO, or Head of Payments
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  7. Workwell Global UK and global; employer of record and workforce management · Expanded into Latin America
    7

    Paying contractors in a new region starts with local accounts and rails. That is the workforce payout problem you started on.

    Signal: Jan 20, 2026 Source
    Buyer: COO, or Head of Finance
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.
  8. Laters.com Singapore; online travel booking · Accepts stablecoins and 70+ other cryptocurrencies
    8

    Travel is one of the four groups you sell to, and this team says payments are its hardest piece. Paying suppliers in local currencies is where Stripe stops.

    Signal: Sep 8, 2026 Source
    Buyer: CEO, or Head of Payments
    Why it’s ranked here

    A strong fit.

    • Moves money across borders for its own customers: workers, creators, users or suppliers.
    • Pays or holds money in markets where local rails and licenses are hard, Latin America first.
    • Holds balances or pays out in dollars or stablecoins today, or is about to.
    • Something changed in the last nine months: a raise, a launch or a new market.
    • Buys financial infrastructure rather than selling it. A company that sells payment rails is out.
    • Looks like the platforms already on Mural: an existing user base and a product that needs accounts and payouts underneath.

Your new SDR’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Mural sell?

An outside read from your Series A post, your other LinkedIn posts, your site and your postings, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

In your posts and interviews6 quotes
  1. Who buys
    “Fintechs and platforms like Deel, Opera Mini, and axexo.com build on Mural to move, store, and grow money for their customers.”
    Your Series A post on LinkedIn, October 20
  2. The problem
    “Getting a financial product live has always been the bane of every fintech and platform.”
    Your platform launch post on LinkedIn, October 16
  3. The problem
    “compliance documents sitting in a queue, and no visibility into why something is stuck”
    Your platform launch post on LinkedIn, October 16
  4. The problem
    “Each of those accounts comes with its own local laws, from how it’s opened to how it’s reported on.”
    Your Deel post on LinkedIn, October 22
  5. Why you win
    “All of it is in service of one number: time to first payment.”
    Your platform launch post on LinkedIn, October 16
  6. When a store moves
    “But soon every business and individual will be a fintech. Their agents will move money for them.”
    Your Series A post on LinkedIn, October 20
What your customers sayFrom Founding Business Development Rep (BDR) posting, muralpay.com
  1. MMural
    “Consumer fintechs, workforce and creator payout platforms, B2B fintechs, and travel platforms.”
    Mural · Founding Business Development Rep (BDR) posting
  2. MMural
    “an economic buyer with a real cross-border problem, a reason to act now”
    Mural · Founding Business Development Rep (BDR) posting
  3. MMural
    “You can hold your own with a CFO or a Head of Payments.”
    Mural · Founding Business Development Rep (BDR) posting
  4. MMural
    “A financial product still takes years of licenses and bank deals.”
    Mural · muralpay.com
  5. MMural
    “Each vendor has its own compliance process and API. One change breaks the system.”
    Mural · muralpay.com
  6. MMural
    “Our forward deployed team gets you live in two weeks.”
    Mural · muralpay.com
  7. MMural
    “Forward-deployed engineers, embedded with your team until you're live.”
    Mural · muralpay.com
  8. MMural
    “Licensed-money transmitter with in-house compliance. Every payment on the record.”
    Mural · muralpay.com
  9. MMural
    “catch triggers like funding rounds, payments job postings, and new-market launches”
    Mural · Founding Business Development Rep (BDR) posting

Words you use

  • “Global Financial Internet”
  • “time to first payment”
  • “system of record”
  • “Machines find, humans send.”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your posts and your posting don’t say which companies you’d never spend a meeting on, or what a fintech has to show before you’d call it a real cross-border problem. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    Does a company that sells its own accounts and rails ever buy from you?

    Row 21 (ARQ) and row 22 (Yellow Card) decide this.

  2. 2

    Do you open on agent browsers before they have launched a payments product?

    Rows 11 to 13 (Browserbase, Browser Use, Brave) already take or plan payments; rows 19 and 20 (Fellou, BrowserOS) do not yet.

  3. 3

    Is a company that already picked a stablecoin partner still a first-week call?

    Row 9 (Wego) has a checkout partner and row 23 (Remitly) chose one a year ago.

  4. 4

    Is there a size where you stop, because the buyer builds it itself?

    Row 24 (Shopify) and row 25 (Google Chrome) are here to find that line.

  5. 5

    Do platforms with a Tether tie get a different first message?

    Row 3 (Belo) and row 4 (Whop) both have Tether behind them, as your Series A does.

What does your Founding Business Development Rep (BDR)’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Founding Business Development Rep (BDR), first morning

  • FPFélix PagoDraft written
  • GGlobal66Draft written
  • BBeloDraft written
  • WWhopDraft written
  • KKASTDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new SDR’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Mural sales playbook, in brief

Mural is the compliant system of record that fintechs and platforms build on to move, store and grow money, with the licenses, bank relationships and local rails handled for them.muralpay.com, Founding Business Development Rep (BDR) posting

Its postings name four kinds of buyer: consumer fintechs, workforce and creator payout platforms, fintechs that sell to businesses, and travel platforms. Sinclair Toffa reports $2.1 billion moved through Mural for people in 128 countries, which means your new SDR has real volume to point to on every first call.Founding Business Development Rep (BDR) posting, Your post on browsers becoming fintechs

The pitch is speed to launch: forward-deployed engineers embed with the customer, and Toffa describes “time to first payment” as the one number it serves.Your platform launch post on LinkedIn, muralpay.com

The first 25 accounts for a new SDR are fintechs, payout platforms, travel platforms and agent browsers, each scored on six rules and backed by a dated, sourced signal: thirteen strong fits, seven in the middle and five edge cases that test the rules.

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my SDR build this when they start?

They can. But wouldn’t you rather they were booking meetings? Reps spend 28% of their time selling, and the average SDR takes 3.0 months to ramp and stays 1.9 years. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 3.0 months: Bridge Group, 2025 SDR report (351 companies)

How much sooner does my new SDR get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average SDR takes 3.0 months to ramp, and only 60% hit quota.

3.0 months: Bridge Group, 2025 SDR report (351 companies) · 60%: Bridge Group, 2025 SDR report (351 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your SDR gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 11 sources · 2 postings · 5 customers · 60 stores looked at

Your talks and posts

  1. muralpay.com
  2. muralpay.com/built-on-mural
  3. muralpay.com/forward-deployed
  4. Mural in the news
  5. The Mural Blog
  6. Your Series A post on LinkedIn, October 20, 2026
  7. Your Deel post on LinkedIn, October 22, 2026
  8. Your post on browsers becoming fintechs, November 2, 2026
  9. Your hiring post on LinkedIn, October 27, 2026
  10. Your platform launch post on LinkedIn, October 16, 2026
  11. Your post on agent identity, November 9, 2026

Your open roles

  1. Founding Business Development Rep (BDR), first posted October 8, 2026
  2. Founding GTM Builder, first posted October 9, 2026

Your customers

Deel · Opera · axexo · Blinka · akaunt (santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

60 stores found and scored on 6 rules; the 25 chosen to teach: 13 strong, 7 middle, 5 at the edges. Logos are from each store’s own site.