Bridgehead Prepared for Alan at Numed Pharma
For Alan

Generic Pharmaceutical Distributor Sales Playbook

Alan, we’ll build your new rep’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your AE seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

Your September 8 post says you help long-term care and institutional pharmacies with competitive generic pricing, consistent supply and new products. An exclusive injection that no other distributor can quote is a reason for a pharmacy to take the call.

Your Inside Sales Representative posting went up on November 6 and asks for outbound calling to pharmacy owners and purchasers. The pharmacies that just posted for a buyer are on this page.

  1. January 19 You joined Numed Pharma as CEO
  2. September 15 You sponsored the SPS Health LTC Pharmacy Summit in Las Vegas
  3. October 30 Hiring post for a National Account Representative
  4. November 6 Inside Sales Representative posted
  5. November 9 The first 25 accounts are on this page

What changes for your new AE

Your new rep starts day one with 100 pharmacies you approved, each with the reason to call now, and drafts to the first five, instead of spending the first weeks finding who buys. A pharmacy that just posted for a buyer or purchasing specialist is telling you the person who places orders is changing or growing, and the list shows where that is happening this month.

Your first 25 accounts

Picked from how your posting and your posts describe your buyers. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. AgeRight Portland, OR · Closed-door long-term care pharmacy
    1

    A closed-door long-term care pharmacy is the segment your posting names first, and it has posted the same buying role twice in a month. Someone is placing wholesaler orders every day, so your pricing has a buyer to land on.

    Signal: Oct 22, 2026 Source
    Buyer: Pharmacy Director or Director of Pharmacy
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  2. Guardian Pharmacy Sugar Land, TX; also Omaha, Brunswick, Gainesville, Orlando and Knoxville · Long-term care pharmacy group
    2

    A long-term care group hiring buyers at several of its local pharmacies at once. The posting ties each buyer to generic purchasing targets, so the first call is which local pharmacies buy generics outside the warehouse.

    Signal: Oct 27, 2026 Source
    Buyer: Pharmacy Purchasing Manager
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  3. Seacrest Behavioral Health Baytown, TX · Behavioral health hospital pharmacy
    3

    A behavioral health provider is where your exclusive Amneal Risperidone Injection fits, and the buyer seat opened this week. The posting names shortages and backorders, which is where consistent supply opens a conversation.

    Signal: Nov 6, 2026 Source
    Buyer: Pharmacy Director or Director of Pharmacy
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  4. Frankfort Regional Medical Center Frankfort, KY · Single community hospital
    4

    The buyer at this hospital also stocks cabinets and mixes IVs, so purchasing is one part of one person’s day. Competitive generic pricing is easy for that person to compare and act on.

    Signal: Oct 28, 2026 Source
    Buyer: Pharmacy Director or Director of Pharmacy
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  5. Sioux Center Health Sioux Center, IA · Single community hospital
    5

    A one-hospital buyer who phones vendors for price and delivery time. That is the buyer your posting describes, with one decision-maker.

    Signal: Nov 3, 2026 Source
    Buyer: Pharmacy Director or Director of Pharmacy
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  6. Reid Health Richmond, IN · Regional health system
    6

    The posting names primary and secondary wholesalers, so a second source is already how they buy. GPO contracts limit what is open, so the first question is what sits outside them.

    Signal: Oct 28, 2026 Source
    Buyer: Pharmacy Purchasing Manager
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  7. Frederick Health Frederick, MD · Community health system
    7

    Backorders and allocation changes are in the first lines of the job. A distributor with consistent supply gives this buyer a reason to talk.

    Signal: Sep 29, 2026 Source
    Buyer: Pharmacy Purchasing Manager
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.
  8. St. Elizabeth Healthcare Edgewood, KY · Health system, inpatient and outpatient pharmacies
    8

    A system buyer who owns the wholesaler relationships and works the shortages. Consistent supply is what you lead with.

    Signal: Oct 22, 2026 Source
    Buyer: Pharmacy Purchasing Manager
    Why it’s ranked here

    A strong fit.

    • Buys medications for its own pharmacy in a segment your posting names: long-term care, independent retail or hospital.
    • Posted a buyer, purchasing or inventory role in the last six weeks, so the person who places orders is changing or growing.
    • The posting names wholesalers or vendors the buyer orders from, so a new source is already part of how they buy.
    • Small enough for an inside rep to win on price and supply: one hospital, a community system or a small group. The score drops where the posting ties the buyer to GPO, 340B or system contracts.
    • Not already a customer.
    • Long-term care or behavioral health, where your posts put your exclusive injection and your conference presence.

Your new rep’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Numed Pharma sell?

An outside read from your posting, your company page, your posts and your site, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

What your customers sayFrom Inside Sales Representative posting, Numed Pharma LinkedIn posts, Numed Pharma on LinkedIn
  1. NPNumed Pharma posting
    “Numed Pharma is an NABP-accredited pharmaceutical distributor serving long-term care, independent retail, and hospital pharmacies nationwide.”
    Numed Pharma posting · Inside Sales Representative posting
  2. NPNumed Pharma posting
    “Build relationships with pharmacy owners, purchasers, and other decision-makers.”
    Numed Pharma posting · Inside Sales Representative posting
  3. NPNumed Pharma LinkedIn post
    “how we’re helping LTC & Institutional pharmacies with competitive generic pricing, consistent supply, and new product opportunities”
    Numed Pharma LinkedIn post · Numed Pharma LinkedIn posts
  4. NPNumed Pharma LinkedIn post
    “we're hearing from customers that our pricing is very competitive, often lower than what they're currently paying.”
    Numed Pharma LinkedIn post · Numed Pharma LinkedIn posts
  5. NPNumed Pharma LinkedIn page
    “We understand that compliance with shipping regulations is critical to ensure the integrity and safety of products during transit.”
    Numed Pharma LinkedIn page · Numed Pharma on LinkedIn
  6. NPNumed Pharma LinkedIn page
    “provide next-day shipping nationwide from our state-of-the-art warehouse in Ohio”
    Numed Pharma LinkedIn page · Numed Pharma on LinkedIn
  7. NPNumed Pharma LinkedIn post
    “our exclusive distribution of Amneal Risperidone Injection and our strategic approach to providing profitable, consistent NDC opportunities”
    Numed Pharma LinkedIn post · Numed Pharma LinkedIn posts
  8. NPNumed Pharma LinkedIn page
    “directly from manufacturers and provide next-day shipping nationwide”
    Numed Pharma LinkedIn page · Numed Pharma on LinkedIn
  9. NPNumed Pharma posting
    “We want someone who enjoys outbound calling, winning new accounts, building relationships, and creating opportunities without waiting to be asked.”
    Numed Pharma posting · Inside Sales Representative posting
  10. NPNumed Pharma posting
    “Attend long-term care (LTC) and institutional pharmacy conferences as assigned to strengthen existing relationships and acquire new business.”
    Numed Pharma posting · Inside Sales Representative posting
  11. NPNumed Pharma LinkedIn post
    “Numed Pharma was proud to be a Diamond Sponsor this year”
    Numed Pharma LinkedIn post · Numed Pharma LinkedIn posts
  12. NPNumed Pharma posting
    “Present competitive offers, bulk purchasing opportunities, scheduled ordering programs, and recurring supply commitments.”
    Numed Pharma posting · Inside Sales Representative posting

Words you use

  • “NABP-accredited”
  • “special purchasing opportunities”
  • “next-day shipping”
  • “NDC opportunities”
  • “Long Term Care”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your posting and your posts say who you serve, but not which pharmacies you would never spend a call on, or what a pharmacy has to show before it moves orders to a new distributor. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    Which segment do you open with: long-term care and behavioral pharmacies, single hospitals, or health systems?

    Rows 1 to 3 are long-term care and behavioral; rows 4 to 9 are single hospitals and regional systems; rows 11 to 14 are large systems.

  2. 2

    Does a 340B hospital or health center buy from a distributor like you, or only through its contract?

    Rows 3, 14, 15 and 19 mention 340B.

  3. 3

    Is a buyer posting the right signal, or do you call the pharmacy director?

    Rows 17, 19 and 20 are inventory roles, not buyers; rows 9 and 14 name a purchasing manager or RFPs.

  4. 4

    Do you sell to national long-term care pharmacies that fill from their own warehouses?

    Row 2 (Guardian) buys against warehouse targets; row 22 (PharMerica) buys from both wholesalers and its own warehouses.

  5. 5

    Is a compounding pharmacy a buyer for you?

    Row 25 (Optimal Balance Pharmacy) buys ingredients for compounds.

What does your Inside Sales Representative’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Inside Sales Representative, first morning

  • AAgeRightDraft written
  • Guardian PharmacyDraft written
  • SBSeacrest Behavioral HealthDraft written
  • Frankfort Regional Medical CenterDraft written
  • Sioux Center HealthDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new rep’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Numed Pharma sales playbook, in brief

Numed Pharma, in Springboro, Ohio, is an NABP-accredited generic medication distributor serving long-term care, independent retail and hospital pharmacies, with next-day shipping nationwide from its Ohio warehouse.Inside Sales Representative posting, Numed Pharma on LinkedIn

Its Inside Sales Representative posting, from November 6, wants someone who “enjoys outbound calling, winning new accounts, building relationships, and creating opportunities without waiting to be asked.”Inside Sales Representative posting

Its recent posts name competitive generic pricing, consistent supply and an exclusive Amneal Risperidone Injection as what it offers, and show it sponsoring the SPS Health 2026 LTC Pharmacy Summit.Numed Pharma LinkedIn posts

The first 25 accounts for a new sales rep are pharmacies that just posted for a buyer or purchasing role, each scored on six rules and backed by a dated, sourced signal: fifteen strong fits, six in the middle and four edge cases that test the rules.

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 3 sources · 1 postings · 0 customers · 39 stores looked at

Your talks and posts

  1. Numed Pharma on LinkedIn, November 9, 2026
  2. Numed Pharma LinkedIn posts, October 30, 2026
  3. numedpharma.com, November 9, 2026

Your open roles

  1. Inside Sales Representative, first posted November 6, 2026

Your customers

(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

39 stores found and scored on 6 rules; the 25 chosen to teach: 15 strong, 6 middle, 4 at the edges. Logos are from each store’s own site.

  • Sources: Numed Pharma’s LinkedIn posting, company page and company posts, numedpharma.com, and each account’s own LinkedIn job posting, each opened and saved on November 9, 2026.
  • Every signal is a posting for a pharmacy buyer, purchasing or inventory role, found by searching LinkedIn job listings across the United States for the last two months and keeping pharmacies in your three named segments.
  • Numed Pharma publishes no customer list, and none of the 25 is named on its site or in its posts. Rule 5 means not shown as a customer in what we could read, not confirmed absent.
  • Five pharmacies were dropped because their postings would not load (Skilled Nursing Pharmacy, Mosaic Pharmacy Service, AdventHealth Calhoun, Henry Ford Health, Rady Children’s). Nine more were dropped as specialty, mail-order or government pharmacies.
  • A buyer posting shows the buyer seat is changing. It does not show what the pharmacy buys from a distributor today, so the fit rules score what the posting says and nothing more.