PeakMetrics For Nick

Social Listening Software Sales Playbook

Nick, we’ll build your new AE’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your AE seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

You raised a $6M Series A on April 9, and your announcement says commercial growth ran at 3X year over year.

Your Account Executive and SDR roles went up on October 5 and October 4, and both are still open.

April 9 $6M Series A announced
October 4 Enterprise SDR role posted
October 5 Enterprise Account Executive role posted
November 9 Both roles still open; the first 25 accounts are on this page

What changes for your new AE

Your new AE starts day one with 100 accounts you approved and drafts written to the first five, instead of spending their first weeks finding the leaders who just took a seat. Your posting asks them to build their own pipeline; this gives them the first pipeline and the reason each account is there.

28% of a rep’s time goes to selling Source: Salesforce, State of Sales (7,700+ sellers, 2022)
6.2 months average ramp for a new AE Source: Bridge Group, 2026 AE report (158 companies)
$103K paid before a new AE is fully productive Arithmetic: $200K median OTE × 6.2 months ÷ 12. Inputs: Bridge Group, 2026 AE report (158 companies)
48% of AEs hit quota Source: Bridge Group, 2026 AE report (158 companies)

Your first 25 accounts

Picked from how you describe your buyers in your interview, your announcement and your postings. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.

Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.

Walmart Bentonville, AR · size not stated in the source
1

Your platform is built for the communications and crisis leader who is about to be hired. At Walmart that seat is open until a replacement starts, and a new head sets up their own tools in the first months.

Signal: Aug 21, 2026 Source

Buyer: Dan Bartlett, EVP of corporate affairs; the incoming chief communications officer
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
PepsiCo Purchase, NY · size not stated in the source
2

The function is being rebuilt under legal, which tends to ask for evidence of what is spreading before it signs off on a response. That is the question your platform answers.

Signal: Oct 13, 2026 Source

Buyer: Chris Manzini, SVP and head of global communications
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Estée Lauder New York, NY · size not stated in the source
3

The top communications job has been empty since October 7. Whoever fills it inherits a beauty portfolio where one viral claim moves sales.

Signal: Oct 7, 2026 Source

Buyer: The successor to the chief communications and public affairs officer
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Authentic Brands Group New York, NY · size not stated in the source
4

A new chief communications officer owns a portfolio of licensed consumer and celebrity brands, each with its own fan conversation. She is choosing how to watch all of them at once.

Signal: Oct 12, 2026 Source

Buyer: Lark-Marie Anton, Chief Communications Officer
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Disney Burbank, CA · size not stated in the source
5

A new chief communicator under a new CEO, eight months in, on a company where every release is a conversation. Past the first hundred days and ready to buy.

Signal: Mar 19, 2026 Source

Buyer: Paul Roeder, senior EVP and chief communications officer
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Target Minneapolis, MN · size not stated in the source
6

The boycott ended and the organizers said more work remains. Your platform shows whether the conversation has actually quieted or moved.

Signal: Mar 11, 2026 Source

Buyer: Head of communications
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Microsoft Redmond, WA · size not stated in the source
7

Communications is moving out of marketing into legal and external affairs, and the permanent chief communications officer has not been chosen. The interim leader decides what the next one inherits.

Signal: Sep 11, 2026 Source

Buyer: Brent Colburn, interim communications leader and VP of global public affairs
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Kenvue Summit, NJ · size not stated in the source
8

A boycott call that started on Reddit and X, with the brand silent in the first coverage. This is the situation your Detect step exists for.

Signal: Aug 19, 2026 Source

Buyer: Head of corporate communications at Kenvue
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Cracker Barrel Lebanon, TN · size not stated in the source
9

A brand still reading its own recovery in the numbers a year after a backlash. A buyer who wants to know which narratives are still moving customers.

Signal: Sep 23, 2026 Source

Buyer: Head of communications
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
McDonald’s Chicago, IL · size not stated in the source
10

A CEO who became the story in a weekend. Executive credibility is the first threat on your own site, and this is a live example.

Signal: Mar 4, 2026 Source

Buyer: Head of communications
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Meta Menlo Park, CA · size not stated in the source
11

A new head of communications over products, apps and executive messaging, on a company that is itself the platform your analysts read. A first-quarter buyer.

Signal: Sep 28, 2026 Source

Buyer: Tucker Bounds, head of communications and public affairs
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Yum! Brands Louisville, KY · size not stated in the source
12

A food-safety story that moved through social media before the facts did. Your customer stories include a store-level crisis contained early.

Signal: Jul 22, 2026 Source

Buyer: Head of communications for Taco Bell
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
ServiceNow Santa Clara, CA · size not stated in the source
13

A communications chief who arrived two weeks ago, from Google Cloud, at a company explaining AI to enterprise buyers. Your own narrative-around-AI pitch lands on her desk.

Signal: Oct 28, 2026 Source

Buyer: Cheryl Sanclemente, Chief Communications Officer
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Cisco San Jose, CA · size not stated in the source
14

A chief communications officer ten months into the job who came from the company where narrative intelligence is already a topic. He is past the settling-in period.

Signal: Jan 5, 2026 Source

Buyer: Steve Clayton, Chief Communications Officer
Why it’s ranked here

A strong fit.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
General Motors Detroit, MI · size not stated in the source
15

Communications and marketing now sit under one executive after a June departure. One budget owner for the conversation and the campaigns.

Signal: Jun 30, 2026 Source

Buyer: Lin-Hua Wu, EVP and chief marketing and communications officer
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Adidas Herzogenaurach, Germany · size not stated in the source
16

A boycott aimed at one thing is landing on a different product launch. This is the favorability-shift question on your home page.

Signal: Sep 9, 2026 Source

Buyer: Head of communications
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
The Cigna Group Bloomfield, CT · size not stated in the source
17

Her role now covers marketing, so a tool that measures campaign lift and narrative together has one buyer. Your Campaign Lift view fits.

Signal: Mar 1, 2026 Source

Buyer: Melissa Skottegaard, EVP and chief marketing and communications officer
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
OpenAI San Francisco, CA · size not stated in the source
18

The Business Insider piece cites PeakMetrics data on the spread, so you know this account’s story. The owner of that response is the CMO.

Signal: Mar 4, 2026 Source

Buyer: Kate Rouch, CMO
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Taylor Farms Salinas, CA · size not stated in the source
19

A supplier whose name rode a recall story. Your outputs are built for a team that has to brief executives within hours.

Signal: Jul 21, 2026 Source

Buyer: Head of communications
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Ipsos Paris, France · size not stated in the source
20

A pollster with a new communications chief who ran public affairs at two global brands. A company that sells reading opinion, hiring a person who has to read it.

Signal: Jun 8, 2026 Source

Buyer: Marion Beyret, chief communications officer
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Alstom Saint-Ouen, France · size not stated in the source
21

A new chief communications officer on October 1 for a global rail maker. Large contracts make a single viral claim expensive.

Signal: Oct 1, 2026 Source

Buyer: Cathy Pianon, chief communications officer
Why it’s ranked here

In the middle.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Amazon Seattle, WA · size not stated in the source
22

The target of the narrative is the founder, not the company. This tests whether an executive-credibility story alone qualifies a company.

Signal: May 4, 2026 Source

Buyer: Head of communications
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: the conversation is about the founder, not the brand.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Bitdefender Bucharest, Romania · size not stated in the source
23

A real deepfake of a CEO, handled well. This tests whether a company that sells security already builds its own detection.

Signal: Sep 22, 2026 Source

Buyer: Head of communications
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: a security company that likely has its own detection and a small comms team.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
Kahf Jakarta, Indonesia · size not stated in the source
24

A cross-border boycott in five days. This tests whether you take non-US brands whose conversation moves in Malay and Indonesian.

Signal: Oct 5, 2026 Source

Buyer: Social media or brand lead
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: a non-US regional brand, outside the US territory a US AE covers.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.
UnitedHealth Group Minnetonka, MN · size not stated in the source
25

The change is 14 months old, outside the nine-month window. It tests whether a new chief communications officer is still a buyer after a year.

Signal: Sep 2, 2025 Source

Buyer: Liz Sidoti, Chief Communications Officer
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: the leadership change happened over nine months ago.
- A large brand or enterprise with a senior communications or crisis function.
- A public narrative event in the last nine months: a boycott, a viral moment, a deepfake or a false claim.
- The top communications job changed hands, or is being reorganized, in the last nine months. That is a new buyer.
- The CEO or the brand name is the subject of public conversation: CEO credibility, competitor jabs, brand loyalty.
- A commercial organization in the US or with a US communications team, not a public agency.
- Consumer-facing or public-facing at scale, so there is enough conversation to read.

Your new AE’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

100 accounts you approve, each with the reason
Drafts to the first five, in your voice
Your team runs it without us
Any account you cut, we replace

How does PeakMetrics sell?

An outside read from your Pulse 2.0 interview, your Series A announcement, your site and your postings, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

In your posts and interviews5 quotes

Who buys
“Whether you’re a coffee company or a government organization, building and maintaining a positive reputation is crucial to financial prosperity — and even survival.”
Pulse 2.0 interview with Nick Loui, September 4
The problem
“Organizations are generally operating in a crisis-response mode, turning for help to costly crisis management firms, rushing to lock down systems, and hurrying to protect team members.”
Pulse 2.0 interview with Nick Loui, September 4
The problem
“Organizations can no longer afford to operate with partial visibility.”
Your Series A announcement, April 9
Why you win
“We’re bringing a data science and intelligence lens to reputation — an issue that historically was only seen as an issue for Comms teams and crisis PR firms.”
Pulse 2.0 interview with Nick Loui, September 4
When a store moves
“What if that narrative causes customers to threaten a boycott of your products, as it did for Starbucks?”
Pulse 2.0 interview with Nick Loui, September 4

What your customers sayFrom Account Executive (Enterprise) posting, peakmetrics.com, Your Series A announcement

YAYour Account Executive posting

“senior leaders in corporate communications, PR, and crisis management”
Your Account Executive posting · Account Executive (Enterprise) posting
Ppeakmetrics.com

“Give clients intelligence that changes how they operate.”
peakmetrics.com · peakmetrics.com
MBGlobal Head of Data+Intelligence, Zeno Group

“PeakMetrics equips us with narrative intelligence at scale”
Michael Brito, Global Head of Data+Intelligence, Zeno Group · Your Series A announcement
Ppeakmetrics.com

“Minutes”
peakmetrics.com · peakmetrics.com
Ppeakmetrics.com

“Monitoring tells you what is being said. Narrative intelligence tells you everything else.”
peakmetrics.com · peakmetrics.com
Ppeakmetrics.com

“They don't just hand you a dashboard.”
peakmetrics.com · peakmetrics.com
DOFortune 500 Retailer

“PeakMetrics eliminates 90% of the manual work our team was doing.”
Director of Communications, Fortune 500 Retailer · peakmetrics.com
YSYour Series A announcement

“Whether detecting early signals of a boycott campaign, identifying favorability shifts in brand conversation, or debunking false narratives before they spread, PeakMetrics delivers the intelligence needed to act with confidence.”
Your Series A announcement · Your Series A announcement
Ppeakmetrics.com

“Narratives about your organization can be shaped by anyone, anywhere, at any time.”
peakmetrics.com · peakmetrics.com

Words you use

“narrative intelligence”
“See Through the Manipulated Internet”
“coordinated campaigns”
“Smart Categories”
“Detect”
“Decipher”
“Defend”
“fact centers”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

You cut one on the call, and say why
It becomes a rule
The pool re-scores
Ten more test it

Which questions can only you answer?

Your interview and your announcement describe the buyer, but not which accounts you would never spend a meeting on, or what has to be true before a communications chief buys. About 30 minutes of you reacting to real accounts answers these.

1
Which moment starts a deal: a new communications chief, or a crisis already underway?
Rows 1 to 5, 7, 11, 13 and 14 are new communications leaders; rows 6, 8, 9, 10 and 12 are brands in or just after a crisis. Your answer reorders the list.
2
Does a communications move under legal still count as your buyer?
Rows 2 and 7 (PepsiCo, Microsoft) put communications under the legal chief.
3
Do you sell outside the US or to security companies?
Row 23 (Bitdefender) and row 24 (Kahf) test this; row 25 (UnitedHealth) tests how old a leadership change can be.

What does your Account Executive (Enterprise)’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Account Executive (Enterprise), first morning

WWalmartDraft written
PPepsiCoDraft written
ELEstée LauderDraft written
ABAuthentic Brands GroupDraft written
DDisneyDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

Before by November 16
You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.
You: 20 minutes
Day 1 November 16
The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.
You: 2 hours
Day 2 November 17
Your first rules are written; a few hundred companies are scored against them.
You: none
Day 3 November 18
You review the first 25 (talking it through is fine).
You: 30 minutes
Day 4 November 19
Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.
You: 30 minutes
Day 5 November 20
The hundred is built. The research tool is set up; you test it on three accounts you know.
You: 15 minutes
Day 6 November 23
The morning run is set up; your first morning, with us.
You: 30 minutes
Day 7 November 24
You review all hundred, and any cut is replaced. Team training, session one.
You: 1 hour 20 minutes
Day 8 November 25
Your first morning on your own. Training session two, hands-on for each person.
You: 1 hour plus your morning
Day 9 November 30
Your second morning on your own. Each person on your team runs the morning alone.
You: your morning
Day 10 December 1
Your third morning on your own. A week of touches is in the CRM. Handover sign-off.
You: 30 minutes plus your morning

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year

$0 to $10MARR in 12 months, for a company I built

“Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

Jordan Anderson, CEO, PayStreetgobridgehead.ai/about
“Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new AE’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

100 accounts you approve, each with the reason
Drafts to the first five, in your voice
Your team runs it without us
Any account you cut, we replace

PeakMetrics sales playbook, in brief

PeakMetrics sells a narrative intelligence platform to communications, PR and crisis leaders at large organizations, and to agencies and government. Nick Loui is the co-founder and CEO.peakmetrics.com, Pulse 2.0 interview with Nick Loui

Its answer to a boycott or a false story is to show how it spreads and who is behind it: “Monitoring tells you what is being said. Narrative intelligence tells you everything else.”peakmetrics.com

PeakMetrics raised a $6M Series A on April 9 and reports 3X year-over-year commercial growth. An Enterprise AE and an Enterprise SDR are open, posted October 5 and October 4.Your Series A announcement, Account Executive (Enterprise) posting, Enterprise Sales Development Representative posting

The first 25 accounts for a new Account Executive are large brands, each scored on six rules and backed by a dated, sourced signal such as a new communications chief or a brand crisis: fourteen strong fits, seven in the middle and four edge cases that test the rules.

Prepared by Kash Badami at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 8 sources · 2 postings · 1 customers · 60 stores looked at

Your talks and posts

Pulse 2.0 interview with Nick Loui, September 4, 2024
Your Series A announcement, April 9, 2026
peakmetrics.com
peakmetrics.com/customerstories
peakmetrics.com/platform
peakmetrics.com/use-cases/gov
peakmetrics.com/press
Techstars: PeakMetrics raises $6M Series A, April 9, 2026

Your open roles

Account Executive (Enterprise), first posted October 5, 2026
Enterprise Sales Development Representative, first posted October 4, 2026

Your customers

Zeno Group (santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

60 stores found and scored on 6 rules; the 25 chosen to teach: 14 strong, 7 middle, 4 at the edges. Logos are from each store’s own site.

Sources: PeakMetrics’s own site, postings and Series A announcement; Everything-PR’s Fortune 500 communications leadership tracker (October 24, 2026); and trade and business press, each opened and saved on November 9, 2026.
PeakMetrics’s customer stories are anonymized ("a leading national retailer", "a major entertainment studio"), so none of the 25 can be checked against a named customer list. The only named customer found is Zeno Group, and it is not on this list.
Where a source does not name the head of communications, the buyer title says so instead of guessing.
Row 25 (UnitedHealth) is outside the nine-month window on purpose, to test rule R3.