Rho Nutrition For Ryan

Liquid Vitamins: A 90-Day CTO Plan

Ryan, here’s your new Head of AI’s first 90 days. What to fix first, where AI pays off soonest, and what the hire should own.

If the Head of AI seat can stay open another quarter, ignore this. If it can’t, the next two minutes are worth it.

What we noticed

500K+ Rho users, a 4.8 star average on bestsellers, and a protocol quiz that already matches each customer to a routine.

Your Head of AI and Business Transformation posting went up on October 19, and it asks one person to build the strategy, the tools, the governance and the Generative Engine Optimization (GEO) work across growth, creative, e-commerce, CX, finance and operations at once.

Your own product Liposomal liquid vitamins for cellular absorption, with clinician partners behind them. The claims are medical enough that anything AI writes needs a review step. rhonutrition.com
Your data Thousands of customer reviews and a quiz that records goals, age and routine. That is first-party data most brands your size never organize. Customer reviews page
Your team A founder who came from supplement manufacturing and runs the brand across Shopify, Amazon and national retail. No AI or technology lead is named yet. Head of AI & Business Transformation posting
Your tech A Shopify store with Klaviyo, Judge.me reviews and Northbeam attribution in the page code, plus Stockist for the store locator. Store locator page

Seen in your stack: Shopify · Klaviyo · Judge.me · Northbeam · Google Tag Manager · Stockist · ChatGPT · Claude

What your posting asks for

“Own and continuously refine Rho’s AI strategy, including long-term vision, capability roadmap, prioritization, resourcing, and success metrics.”
“Build and run Rho’s AI operating model, including governance, technology stack, vendor strategy, stakeholder alignment, and company-wide adoption.”
“Build AI-powered workflows, agents, automations, and internal tools that increase the speed and leverage of teams across Rho.”
“Lead Rho’s AI visibility and Generative Engine Optimization (GEO) strategy, improving how Rho and its products are discovered and recommended across ChatGPT, Gemini, Claude, Perplexity, Google AI, and emerging platforms.”
“Develop training, playbooks, and systems that raise AI fluency across the organization and enable teams to confidently incorporate AI into their everyday work.”
“Measure and report the business and financial impact of AI initiatives.”

From your Head of AI & Business Transformation posting, posted October 19, 2026.

What changes for your new Head of AI & Business Transformation

Your new Head of AI starts with a plan: the manual work to automate first, where AI shows up in how ChatGPT and Gemini recommend Rho, and a clear line between what they own and what a fractional lead can carry while they get settled.

Your new Head of AI & Business Transformation’s first 90 days

Three phases, each item with the reason it’s there and where that came from.

Days 1 to 30

Find the manual work and the data

1
List what each team still does by hand
The posting wants someone who asks why a task is still manual. Ask Growth, Creative, CX, Finance and Operations for their top repeat tasks and rank them by hours.
Source: Head of AI & Business Transformation posting
2
Map where customer, order and review data live
Shopify, Klaviyo, Judge.me and the quiz each hold a piece. Agents and reports are only as good as one clean view of the customer.
Source: Head of AI & Business Transformation posting
3
Find out which AI tools teams already use, and with what data
The posting names governance and vendor strategy. You can’t set rules until you know what is already in use.
Source: Head of AI & Business Transformation posting
4
Check how Rho shows up today when someone asks ChatGPT or Gemini for a supplement
GEO is a named duty. A baseline of what the models say about Rho and its competitors comes before any change.
Source: Head of AI & Business Transformation posting

Days 31 to 60

Ship the first workflows

5
Pick three high-hour tasks and automate them end to end
The posting asks for drive from idea through rollout, so the first wins should be small, owned by a team and measured.
Source: Head of AI & Business Transformation posting
6
Write the rules for AI use with a claims review step
Supplement claims are regulated, so every customer-facing AI output needs a clear owner and a check before it publishes.
Source: Head of AI & Business Transformation posting
7
Start the GEO fixes on the pages models cite most
Your reviews, FAQ and science pages are the sources models can quote. Fix those first.
Source: Customer reviews page
8
Run a first AI training session for the teams
Raising AI fluency across the company is in the posting, and a session built on real tasks from the first 30 days sticks better.
Source: Head of AI & Business Transformation posting

Days 61 to 90

Measure and set the roadmap

9
Report hours saved and dollars moved for each pilot
Your posting asks for business and financial impact. Put the numbers next to what each pilot cost.
Source: Head of AI & Business Transformation posting
10
Write the AI roadmap with owners, budget and order
The first strategic duty is a capability roadmap with prioritization, resourcing and success metrics.
Source: Head of AI & Business Transformation posting
11
Decide what to build, what to buy and who supports it
Internal tools need an owner after the first launch, or they turn into a maintenance burden.
Source: Head of AI & Business Transformation posting

Where AI pays off soonest

Workflows from your own business, in the order they save your team time.

1 Quiz answers turned into a personal routine and a follow-up email
The quiz already asks goals, activity and what has stopped customers sticking to a routine. An assistant can write the protocol and the Klaviyo follow-up that answers that specific barrier.
Source: Protocol quiz page
2 Review mining for product, creative and CX
Tens of thousands of review words describe why people buy and what they notice. A weekly summary of themes feeds ad angles, FAQ updates and product questions.
Source: Customer reviews page
3 First answers for customer service from the FAQ
Order changes, shipping and subscription questions repeat. An assistant on the FAQ answers them and hands off anything unusual with the order attached.
Source: FAQ page
4 Wholesale applications scored and answered the same day
Med spas, IV clinics and naturopaths apply and wait. A first pass that checks fit and drafts a reply moves the good ones up.
Source: Wholesale page
5 Weekly model-visibility report for GEO
Ask the same set of supplement questions across the major models every week and log whether Rho is named, with what claim and next to whom.
Source: Head of AI & Business Transformation posting

What the hire owns, and what a fractional lead covers

Your Head of AI & Business Transformation owns

The AI strategy, roadmap and success metrics
AI workflows and internal tools across growth, creative, CX, finance and operations
Governance, vendors and the claims review step
GEO and AI visibility
Training the teams and reporting the impact

A fractional lead covers

The first 90 days of pilots and the order they ship in
Data and security choices for tools that touch customer records
Vendor and build-or-buy calls while the hire gets settled
This 90-day plan, run alongside the hire until it’s theirs

Your first 90 days of tech leadership, planned

The plan above is yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

90 days

from the first day to a written roadmap

What to fix first, with the reason
Where AI pays off soonest
What the hire owns and what a fractional lead covers
A roadmap your team can run

Who’s building it

Kash Badami was Chief Architect of a national health information network and closed the CMS deal behind Healthcare.gov’s data infrastructure. He runs his own company on AI today.

Chief Architectof a national health information network for HHS, aligning 23 federal agencies

$27MCMS deal that became core Healthcare.gov data infrastructure

“he was singularly responsible for the company’s single largest customer by revenue - the Center for Medicare & Medicaid within the US Department of Health and Human Services.”

RLRobert Liebowitz, worked with Kash on MarkLogic’s Public Sector team; now First Ascent VenturesLinkedIn recommendation, April 2026
“Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

Rho Nutrition sales playbook, in brief

Rho Nutrition sells liposomal liquid vitamins across Shopify, Amazon and national retail, with 500K+ users.rhonutrition.com, Head of AI & Business Transformation posting

Its Head of AI and Business Transformation posting asks one leader to own AI strategy, tools, governance, training and GEO across every function.Head of AI & Business Transformation posting

The first 90 days: list the manual work, map the customer data, set AI rules with a claims review, ship three workflows, then measure each and write the roadmap.Head of AI & Business Transformation posting

AI pays off soonest in quiz-based routines, review mining, first answers for customer service, wholesale applications and a weekly GEO report.Protocol quiz page, Customer reviews page, FAQ page, Wholesale page, Head of AI & Business Transformation posting

Prepared by Kash Badami at Bridgehead · November 9, 2026 · Every source

Questions

Why a fractional lead instead of waiting for the full-time Head of AI & Business Transformation?

You don’t have to choose. The hire owns the product and the team; a fractional lead covers the AI and software side and runs this plan until it’s theirs, so nothing waits on the search.

What does it cost?

The first engagement is a fixed price, quoted on a call once we’ve seen what you need. After that there’s an optional monthly retainer, and you can stop at any point.

Will it get in the way of the Head of AI & Business Transformation we hire?

No. The line between what they own and what a fractional lead covers is on this page, and the plan is handed to them to run.

Where does our data live, and is it secure?

In your own accounts. Nothing runs on our side, and every tool or vendor we suggest is reviewed with you before anyone connects it.

Is this only about AI?

No. AI is one part. Most of the first 90 days is the work your posting describes, and the AI items are the ones that save your team time soonest.