Roomrs For Or

Corporate Housing NYC Sales Playbook

Or, we’ll build your new sales lead’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If your Director of Sales and Member Success seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

Your business page offers one agreement and one monthly bill for a company’s people, in New York and Boston. A new director walks in with that offer already written, and the accounts below are the companies moving people now.

Your posting asks one person to run leasing, renewals and a second market, with a team of five in New York. The list of who to call is the part that can be finished before they sit down.

What changes for your new AE

Your new director starts day one with 100 accounts you approved, each with the reason to call now, and a first note written to the top five, instead of spending the first weeks finding which employers are moving people. Your team gets a list that already follows how you sell.

28% of a rep’s time goes to selling Source: Salesforce, State of Sales (7,700+ sellers, 2022)
6.2 months average ramp for a new AE Source: Bridge Group, 2026 AE report (158 companies)
$103K paid before a new AE is fully productive Arithmetic: $200K median OTE × 6.2 months ÷ 12. Inputs: Bridge Group, 2026 AE report (158 companies)
48% of AEs hit quota Source: Bridge Group, 2026 AE report (158 companies)

Your first 25 accounts

Picked from how your posting and your site describe your buyers. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.

Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.

Hasbro Pawtucket, Rhode Island, to Boston Seaport · 587 employees offered relocation
1

Hundreds of people have to decide by December 24 whether to move to Boston, and many will need a furnished place for the first months without a lease to break.

Signal: Oct 13, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Arnall Golden Gregory Boston, Massachusetts · Atlanta law firm, new Boston office
2

A firm opening its first Boston office is moving partners and staff from Atlanta, and they need somewhere to live while they look for a permanent place.

Signal: Nov 2, 2026 Source

Buyer: Office or practice-group leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Blitzy Cambridge, Massachusetts · AI startup
3

A startup with the year's largest Cambridge lease is hiring into it, and new hires from out of state need a furnished room for their first months.

Signal: Sep 24, 2026 Source

Buyer: CEO Brian Elliott is named in the source
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Rippling Manhattan, New York · Workforce platform
4

A new office of that size is a hiring plan, and new hires and transfers arrive in waves that one monthly invoice can cover.

Signal: Oct 8, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Webull Lower Manhattan, New York · Brokerage platform
5

A company that just signed a ten-year lease downtown is moving people into it, and its new hires are the young professionals you house.

Signal: Nov 2, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Modal Labs Manhattan, New York · AI infrastructure startup
6

A lease that size is a big hiring plan for a startup that attracts people from other cities.

Signal: Nov 5, 2026 Source

Buyer: CEO Erik Bernhardsson is named in the source
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Baker Tilly New York, New York · Accounting and advisory firm
7

A merged firm is moving people between offices, and associates on assignment need a place for months, not nights.

Signal: Oct 7, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Morgan, Lewis & Bockius Manhattan, New York · Law firm
8

A law firm moving its whole New York office brings visiting lawyers and summer associates who need months of housing.

Signal: Oct 1, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Kindleworth New York, New York · Law firm advisory business
9

A company opening its first U.S. office is sending people to New York for a stretch, and none of them has a lease yet.

Signal: Nov 9, 2026 Source

Buyer: Office or practice leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Unlimited Productions New York, New York · Production company
10

A European company opening in New York is sending managers who need furnished housing before they commit to a lease.

Signal: Nov 9, 2026 Source

Buyer: Managing director and partner Jan Maarten Luijnenburg
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
innoscripta New York, New York · German software company
11

A German company setting up its U.S. team brings people who need a furnished place on arrival.

Signal: Oct 20, 2026 Source

Buyer: U.S. operations leadership
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Vanderbilt University-New York City Chelsea, Manhattan · Satellite campus
12

A campus that just opened is bringing students and visiting faculty who need housing for a semester at a time.

Signal: Aug 31, 2026 Source

Buyer: James Kellerhouse, assistant vice chancellor for strategic initiative
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Citadel Securities Manhattan, New York · Trading firm
13

Interns arrive in one wave and need housing for one season, the exact shape of a six-month lease.

Signal: Aug 18, 2026 Source

Buyer: Chief people officer Alex DiLeonardo is named in the source
Why it’s ranked here

A strong fit.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Reiss Strategies Manhattan, New York · Communications firm
14

A small firm that just doubled has new hires arriving now, but too few to justify a corporate housing contract.

Signal: Nov 2, 2026 Source

Buyer: Founder and CEO Robyn Reiss is named in the source
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Catalyst IOS Midtown East, Manhattan · Software company
15

A company that doubled its space is adding people, and the co-founders are the ones who decide how to house them.

Signal: Nov 3, 2026 Source

Buyer: Co-founders Dan Haroun and Max Heiden are named in the source
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Chemistry Boston, Massachusetts · Independent agency
16

An agency adding Boston as a fifth office will send people from its other four for months at a time.

Signal: Oct 7, 2026 Source

Buyer: Agency leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Liberty Mutual Back Bay, Boston · Insurance headquarters
17

A headquarters expansion is years out, but a large employer decides its housing partners early and this one is already in Boston.

Signal: Oct 20, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Bespoke Partners Boston, Massachusetts · Executive search firm
18

A firm adding a Boston office for a growing team has recruits arriving from other cities.

Signal: Jul 27, 2026 Source

Buyer: Firm leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Lorient Midtown East, Manhattan · Healthcare-focused investment firm
19

An investment firm adding a New York office is moving a few people at a time.

Signal: Sep 15, 2026 Source

Buyer: Firm leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
ArentFox Schiff Boston, Massachusetts · Law firm
20

A firm settling into new space is bringing in visiting lawyers and summer associates for the next season.

Signal: Oct 21, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Fidelity Investments Boston, Massachusetts · Financial services
21

Thousands of people lose their remote days, so some will move closer to the office.

Signal: May 1, 2026 Source

Buyer: HR or people-operations leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Columbia University New York, New York · Distinguished fellows program
22

A year-long fellowship is a longer stay than a six-month lease. This row tests whether a university buys housing for a program.

Signal: Oct 6, 2026 Source

Buyer: Program leadership
Why it’s ranked here

In the middle.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Johnson Winter Slattery New York, New York · Australian law firm representative office
23

A representative office sends one or two people, so this row tests how small a company can be before a call isn't worth it.

Signal: Sep 15, 2026 Source

Buyer: Firm leadership
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: Tests a representative office with a team too small to need a company program.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
Tufts University Medford, Massachusetts · University building its own residence hall
24

A university building its own residence hall tests whether a school that houses its students ever buys outside beds.

Signal: Oct 30, 2026 Source

Buyer: Housing or auxiliary services leadership
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: Tests a school that builds its own housing for its own students.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.
John Anderson Crown Heights, Brooklyn · Landlord of a rent-stabilized building
25

A landlord who must lease stabilized apartments to stabilized tenants has no use for a furnished program, so this row tests where the landlord side of your business stops.

Signal: Sep 30, 2026 Source

Buyer: John Anderson, landlord
Why it’s ranked here

An edge case, on purpose. It’s here to test a rule: Tests a landlord whose units must be leased under rent stabilization, not furnished.
- An employer, school or program that places people in New York or Boston.
- Needs people housed for six months or longer: new hires, transfers, interns, students or fellows.
- Something changed in the last nine months: a new office, a headquarters move, a relocation order or a program launch.
- In New York or Boston, where your business page says you operate.
- Not already a Roomrs customer. Your site names no customers, so a name is dropped if you tell us it already houses people with you.
- Large enough to place several people at once, not one or two.

Your new director’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

100 accounts you approve, each with the reason
A first note to the top five, in your voice
Your team runs it without us
Any account you cut, we replace

How does Roomrs sell?

An outside read from your posting, your site and your for-business page, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

What your customers sayFrom Director of Sales and Member Success posting, roomrs.com/for-business, roomrs.com/faq, roomrs.com/about-us

RPRoomrs posting

“We offer fully furnished, all-inclusive shared living designed for young professionals, combining flexibility, convenience, and community.”
Roomrs posting · Director of Sales and Member Success posting
Rroomrs.com/for-business

“A semester of student housing, a relocating employee, a team that needs a place to land, we handle the apartment, the furniture, and the support, so you don't have to.”
roomrs.com/for-business · roomrs.com/for-business
Rroomrs.com/faq

“Our members are as diverse as NYC itself—interns, remote workers, creatives, and adventurers from all over the world.”
roomrs.com/faq · roomrs.com/faq
Rroomrs.com/for-business

“Furnished apartments for your people, wherever work takes them”
roomrs.com/for-business · roomrs.com/for-business
Rroomrs.com/faq

“Coliving gives you a move-in-ready home with thoughtful design, flexible timelines, and people who might just become your next brunch squad.”
roomrs.com/faq · roomrs.com/faq
Rroomrs.com/for-business

“We invoice your organization directly: one agreement and one monthly bill, instead of a separate booking for every person.”
roomrs.com/for-business · roomrs.com/for-business
Rroomrs.com/for-business

“Priced by the month, not the night. No hotel taxes, booking fees or cleaning charges stacked on top.”
roomrs.com/for-business · roomrs.com/for-business
Rroomrs.com/about-us

“Fewer bills to pay means more life to live. Electricity, gas, water, and WiFi are all included in the Roomrs package”
roomrs.com/about-us · roomrs.com/about-us
Rroomrs.com/about-us

“No Craigslist strangers here. Every Roomrs member is carefully screened and background checked”
roomrs.com/about-us · roomrs.com/about-us
RPRoomrs posting

“You'll lead an existing team of five in NYC, help establish operations in our second market, and work closely with senior leadership to build a more efficient, scalable sales and leasing operation that delivers a strong member experience.”
Roomrs posting · Director of Sales and Member Success posting
RPRoomrs posting

“Help build the sales and member experience infrastructure required to support expansion into additional markets.”
Roomrs posting · Director of Sales and Member Success posting
RPRoomrs posting

“Own leasing, occupancy, and revenue targets, and hold the team accountable to them week over week.”
Roomrs posting · Director of Sales and Member Success posting
RPRoomrs posting

“Identify bottlenecks in the leasing funnel and implement solutions to improve conversion rates.”
Roomrs posting · Director of Sales and Member Success posting

Words you use

“one agreement and one monthly bill”
“Priced by the month, not the night”
“wherever work takes them”
“move-in-ready”
“hospitality company”
“flexible timelines”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

You cut one on the call, and say why
It becomes a rule
The pool re-scores
Ten more test it

Which questions can only you answer?

Your site and posting say who you house, young professionals and the people a company sends, but not which employer you would walk past, or how many people it has to move before a call is worth making. About 30 minutes of you reacting to real accounts answers these.

1
Which buyer closes fastest for your team: a company moving a team, a school, or a person on their own?
Rows 1 and 4 are employers, row 12 is a school, and your answer reorders the list.
2
Is a company with only a few people to move worth a call?
Row 14 (Reiss Strategies) and row 23 (Johnson Winter Slattery) test this.
3
Does Boston come before New York for the new director?
Rows 1, 2, 3, 16, 17, 18, 20 and 21 are Boston.
4
Do you house a program that lasts a year?
Row 22 (Columbia fellows) tests a stay longer than your six-month contracts.
5
Does the landlord side belong to this hire?
Row 25 (a Crown Heights landlord) tests where it stops.

What does your Director of Sales and Member Success’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Director of Sales and Member Success, first morning

HHasbroDraft written
AGArnall Golden GregoryDraft written
BBlitzyDraft written
RRipplingDraft written
WWebullDraft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

Before by November 16
You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.
You: 20 minutes
Day 1 November 16
The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.
You: 2 hours
Day 2 November 17
Your first rules are written; a few hundred companies are scored against them.
You: none
Day 3 November 18
You review the first 25 (talking it through is fine).
You: 30 minutes
Day 4 November 19
Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.
You: 30 minutes
Day 5 November 20
The hundred is built. The research tool is set up; you test it on three accounts you know.
You: 15 minutes
Day 6 November 23
The morning run is set up; your first morning, with us.
You: 30 minutes
Day 7 November 24
You review all hundred, and any cut is replaced. Team training, session one.
You: 1 hour 20 minutes
Day 8 November 25
Your first morning on your own. Training session two, hands-on for each person.
You: 1 hour plus your morning
Day 9 November 30
Your second morning on your own. Each person on your team runs the morning alone.
You: your morning
Day 10 December 1
Your third morning on your own. A week of touches is in the CRM. Handover sign-off.
You: 30 minutes plus your morning

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year

$0 to $10MARR in 12 months, for a company I built

“Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

Jordan Anderson, CEO, PayStreetgobridgehead.ai/about
“Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new director’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

100 accounts you approve, each with the reason
A first note to the top five, in your voice
Your team runs it without us
Any account you cut, we replace

Roomrs sales playbook, in brief

Roomrs rents furnished, all-inclusive rooms and apartments in New York and Boston, and its business page offers “one agreement and one monthly bill” for the people a company moves.roomrs.com/for-business

The Director of Sales and Member Success role is to “own the sales process from initial inquiry through conversion, application, and lease execution” and help set up a second market.Director of Sales and Member Success posting

The first 25 accounts for a new director are New York and Boston employers, schools and landlords with a dated office, relocation or program in 2026, each with a saved source.

Each is scored on six rules: thirteen strong fits, nine in the middle and three edge cases that test the rules.

Prepared by Kash Badami at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my AE build this when they start?

They can. But wouldn’t you rather they were selling? Reps spend 28% of their time selling, and the average new AE takes 6.2 months to ramp. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 6.2 months: Bridge Group, 2026 AE report (158 companies)

How much sooner does my new AE get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average new AE takes 6.2 months to ramp, and at a $200K median OTE that is about $103K paid before they are fully productive. Only 48% of AEs hit quota.

6.2 months: Bridge Group, 2026 AE report (158 companies) · $103K: arithmetic ($200K median OTE × 6.2 months ÷ 12); Bridge Group, 2026 AE report (158 companies) · 48%: Bridge Group, 2026 AE report (158 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your AE gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 5 sources · 1 postings · 0 customers · 40 stores looked at

Your talks and posts

Your open roles

Director of Sales and Member Success

Your customers

(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

40 stores found and scored on 6 rules; the 25 chosen to teach: 13 strong, 9 middle, 3 at the edges. Logos are from each store’s own site.

Sources: trade press, local news and press releases for each account, each opened and saved on November 9, 2026.
Your site names no customers, so no row could be checked against a customers page; none of the 25 appears on the pages saved from your site.
The posting text describes a New York furnished-housing operator with a second East Coast market and does not name the company; the job page's company line and your site's New York and Boston pages are what tie it to Roomrs.
Employer rows are offices and relocations announced in 2026; none says the company will house staff, so each row is a reason to call, not a stated need.
Rows 24 and 25 are not buyers of furnished housing and are there to test the edges of the rules.