Bridgehead Prepared for Greg at Triad Technologies
For Greg

Hydraulic Hose Sales Playbook

Greg, we’ll build your new inside sales rep’s first 100 accounts in 10 days. The first 25 are below, and they’re yours either way.

If the inside sales seat stays open another quarter, ignore this. If it doesn’t, the next two minutes are worth it.

What we noticed

You completed the Filtration Corporation of America acquisition on October 1, and your own announcement says you expect to keep expanding filtration through additional investments and acquisitions.

Your Inside Sales Representative role, posted November 3, says that rep is one of the first members of a newly established team and will help set its processes and operating rhythms.

  1. October 1 Partnered with Shorehill Capital
  2. October 1 Completed the Filtration Corporation of America acquisition
  3. November 3 Inside Sales Representative role posted in Brecksville
  4. November 9 The first 25 plants are on this page

What changes for your new AE

Your new inside sales rep starts day one with 100 accounts you approved and drafts written to the first five, instead of spending their first weeks finding them. Your posting has them re-engaging customers who stopped buying. This adds the other half: plants that just opened, moved or changed hands and have no reason yet to know Triad.

Your first 25 accounts

Picked from how your site, your announcement and your posting describe your buyers. Each one has the reason it’s here and the source.

Yours either wayKeep these 25 whether or not we ever talk.
Cut any you wouldn’t callTell us why, and we replace it. We keep going until you’d keep at least 80 of the 100.
  1. Techmetals Dayton, OH · Dayton, East Dayton campus
    1

    A coatings and plating shop is building a new center and adding equipment a few miles from your headquarters, so its first hoses, fittings, fluid handling and air supply are being chosen now.

    Signal: Jul 6, 2026 Source
    Buyer: Plant or maintenance manager
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  2. Steuart Nutrition Erlanger, KY · First Kentucky facility
    2

    A company moving into an existing building with new production and packaging equipment has no incumbent distributor for hose, fittings or air. Your Northern Kentucky team is across the river.

    Signal: Apr 2, 2026 Source
    Buyer: Plant manager or director of operations
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  3. ICOMAT Vandalia, OH · First North American facility
    3

    A new plant is going up in the town where your headquarters sits, for a company with no U.S. supplier relationships yet.

    Signal: Mar 16, 2026 Source
    Buyer: Operations or facilities lead
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  4. J.M. Hutton & Company Richmond, IN · Wayne County facilities, over 250,000 sq ft
    4

    A new owner is putting its first money into a new production line, and a new line needs hose, fittings, pneumatics and kitting that someone else supplied on the old ones.

    Signal: Jul 29, 2026 Source
    Buyer: Plant manager or purchasing lead
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  5. Merrell Bros. Kokomo, IN · Kokomo headquarters; offices in Florida and Texas
    5

    They build biosolids treatment equipment and run a fleet of it, so the new fabrication floor and the machines they send out both need hose, fittings and service.

    Signal: May 28, 2026 Source
    Buyer: Operations or fabrication manager
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  6. Accurate Fabrication Germantown, WI · New 102,000 sq ft plant
    6

    A fabricator is designing new work cells from scratch, and nobody there has a local distributor yet. Your Milwaukee branch is the closest one.

    Signal: Aug 12, 2026 Source
    Buyer: Plant manager or operations lead
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  7. Tramont Manufacturing Milwaukee, WI · 175,000 sq ft headquarters plus a 124,000 sq ft second building
    7

    Nearly doubling the floor in Milwaukee with a new owner who says it will invest in capacity means a second set of equipment and a new purchasing pass.

    Signal: Jun 3, 2026 Source
    Buyer: Operations or purchasing lead
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.
  8. Spanco Franklin, WI · Fourth U.S. plant, 43,000 sq ft
    8

    A crane and hoist builder opened its Midwest plant this spring and is still setting up supply, so it is buying from someone right now.

    Signal: Mar 9, 2026 Source
    Buyer: Plant manager
    Why it’s ranked here

    A strong fit.

    • A manufacturer or processor with roughly 50 to 500 employees, where a plant or maintenance lead can place an order on a phone call.
    • Runs equipment that needs hose, fittings, fluid power, air or motion control: presses, lines, machine tools, packaging, fabrication.
    • Adding machines, a line, a building or automation, so it is choosing parts now.
    • Something dated in the last nine months: a new plant, a move, a new owner, a tax-credit approval.
    • Close to a Triad branch in Ohio, Indiana, Illinois, Wisconsin or Northern Kentucky.
    • Small or mid-sized enough that the person who picks suppliers is reachable by phone, not a corporate buying desk.

Your new inside sales rep’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

How does Triad Technologies sell?

An outside read from your site, your acquisition announcement, your LinkedIn posts and your posting, built to be corrected: tell us anything that’s wrong. Tap a clip to play it from that moment.

In your posts and interviews3 quotes
  1. Who buys
    “FCA has spent nearly five decades earning the trust of the aviation fueling community”
    Triad announces the acquisition of Filtration Corporation of America, October 4
  2. When a store moves
    “Filtration is an area we have been deliberate about expanding, and FCA gives us both the product breadth and the technical depth to do it well.”
    Triad announces the acquisition of Filtration Corporation of America, October 4
  3. When a store moves
    “I expect Triad to continue to expand its filtration business in the coming years through additional investments and acquisitions.”
    Triad announces the acquisition of Filtration Corporation of America, October 4
What your customers sayFrom Inside Sales Representative posting, triadtechnologies.com/about-us, Kitting and Subassemblies, Service and Repair, Engineered Systems, Vendor Managed Inventory
  1. ISInside Sales Representative posting
    “Complete 50+ outbound calls daily to small and mid-sized customers to uncover needs, recommend relevant products, and re-engage accounts that have not purchased recently.”
    Inside Sales Representative posting · Inside Sales Representative posting
  2. Ttriadtechnologies.com
    “Your Best Defense Against Downtime”
    triadtechnologies.com · triadtechnologies.com/about-us
  3. Ttriadtechnologies.com
    “Triad Technologies offers full-service solutions for motion and control applications.”
    triadtechnologies.com · triadtechnologies.com/about-us
  4. Ttriadtechnologies.com
    “We can save you time and labor by pre-assembling hundreds of parts into one kit that you can order again and again.”
    triadtechnologies.com · triadtechnologies.com/about-us
  5. Ttriadtechnologies.com
    “Every kit is assigned a unique part number, transforming your entire bill of materials into a single line item.”
    triadtechnologies.com · Kitting and Subassemblies
  6. Ttriadtechnologies.com
    “We can help you manage your assets, ensuring you have the right products at the right time and in the right place.”
    triadtechnologies.com · triadtechnologies.com/about-us
  7. ISInside Sales Representative posting
    “Identify underutilized product categories and missed opportunities within assigned accounts.”
    Inside Sales Representative posting · Inside Sales Representative posting
  8. Ttriadtechnologies.com
    “With extensive engineering expertise in electromechanical system design and a leading breadth of products, we provide innovative components and complete systems.”
    triadtechnologies.com · triadtechnologies.com/about-us
  9. Ttriadtechnologies.com
    “Our full staff of factory-trained technicians have the experience and knowledge to complete any job.”
    triadtechnologies.com · Service and Repair
  10. Ttriadtechnologies.com
    “Triad’s team of hydraulic and mechanical engineers can create a custom hydraulic hose assembly made to your exact specifications.”
    triadtechnologies.com · Engineered Systems
  11. Ttriadtechnologies.com
    “Our representatives are all Certified Connector Specialists”
    triadtechnologies.com · Vendor Managed Inventory
  12. Ttriadtechnologies.com
    “Triad acquires Maverick Industries based in Brecksville, OH, further expanding our industrial hose offering.”
    triadtechnologies.com · triadtechnologies.com/about-us
  13. ISInside Sales Representative posting
    “As one of the first members of this team, the ISR will contribute to both execution and the development of team processes, operating rhythms, and customer engagement standards.”
    Inside Sales Representative posting · Inside Sales Representative posting

Words you use

  • “Your Best Defense Against Downtime”
  • “fast, fair, and forward-thinking”
  • “Vendor Managed Inventory”
  • “Kitting & Sub-Assemblies”
  • “Certified Connector Specialists”
  • “value-added distributor”
  • “motion and control applications”
  • “Engineered Systems”

How the list learns your calls

In the first session you react to accounts like these: keep or cut, and why, the way you’d tell a cofounder. Each reason becomes a rule you can read, the pool re-scores, and ten more show whether it learned. Keep eight of ten and the hundred is built on your rules.

  1. You cut one on the call, and say why
  2. It becomes a rule
  3. The pool re-scores
  4. Ten more test it

Which questions can only you answer?

Your site, your announcement and your posting don’t say which plants you’d never spend a call on, or what a plant manager has to see before they move an order. About 30 minutes of you reacting to real accounts answers these.

  1. 1

    When a plant changes hands, does the new owner keep its old distributor or reopen the supplier list?

    Row 4 (J.M. Hutton, new owners) and row 7 (Tramont, bought weeks before its expansion) turn on this.

  2. 2

    Does your team call a plant before it opens, or only after the first order is placed?

    Row 3 (ICOMAT) and row 19 (Faith Technologies) are still building; row 24 (Amazon) launches in 2028.

  3. 3

    Which branch owns a plant that sits between two of yours?

    Row 17 (Weidmann, Urbana and Middletown) and row 4 (Richmond, Indiana) sit between branches.

  4. 4

    Where does the inside rep stop and field sales start?

    Rows 20, 21, 22, 23 and 24 are large enough that the answer changes the list.

  5. 5

    Does a site with no production equipment belong on the list?

    Row 25 (John Deere's distribution center) tests it.

What does your Inside Sales Representative’s first morning look like?

Without

The CRM you have now. The early weeks go to learning which accounts you’d call, and why.

With · Inside Sales Representative, first morning

  • TTechmetalsDraft written
  • SNSteuart NutritionDraft written
  • IICOMATDraft written
  • JHJ.M. Hutton & CompanyDraft written
  • MBMerrell Bros.Draft written

A hundred accounts you approved, the rules behind them and drafts to the first five, so their time goes to buyers.

From week two, your mornings too: one brief, drafts to approve, every message sent by you.

How the 10 days run

What happens in the ten working days?

November 16, 2026 to December 1, 2026. About a day of your time in total.

  1. Before by November 16

    You send the customers you’d clone and three deals that went wrong, plus 10 to 20 emails or posts you wrote. “How you sell” is drafted from your talks and posts.

    You: 20 minutes
  2. Day 1 November 16

    The playbook session: we fill the gaps and correct the draft together. Your CRM is connected.

    You: 2 hours
  3. Day 2 November 17

    Your first rules are written; a few hundred companies are scored against them.

    You: none
  4. Day 3 November 18

    You review the first 25 (talking it through is fine).

    You: 30 minutes
  5. Day 4 November 19

    Your reasons become rules; you see the re-score and judge 10 more. First touches are written in your voice to the accounts you kept, and you read ten. Touches start logging to the CRM.

    You: 30 minutes
  6. Day 5 November 20

    The hundred is built. The research tool is set up; you test it on three accounts you know.

    You: 15 minutes
  7. Day 6 November 23

    The morning run is set up; your first morning, with us.

    You: 30 minutes
  8. Day 7 November 24

    You review all hundred, and any cut is replaced. Team training, session one.

    You: 1 hour 20 minutes
  9. Day 8 November 25

    Your first morning on your own. Training session two, hands-on for each person.

    You: 1 hour plus your morning
  10. Day 9 November 30

    Your second morning on your own. Each person on your team runs the morning alone.

    You: your morning
  11. Day 10 December 1

    Your third morning on your own. A week of touches is in the CRM. Handover sign-off.

    You: 30 minutes plus your morning
Kash Badami

Who builds it?

The person in the video does the work with you, from the first session to the handover.

$100M+in deals sold in a single year
$0 to $10MARR in 12 months, for a company I built
  1. “Kash and I built ERT Credit together in 2021. He took my MVP and turned it into a SaaS that hit $10M ARR in twelve months.”

    Jordan Anderson, CEO, PayStreetgobridgehead.ai/about

  2. “Analytical in approach, technologically-knowledgeable, and earnest in conviction, Kash was able to drive pipeline in a notoriously challenging tech region.”

    JBJason Brandt, Managing Director, Sales, ePlus inc.LinkedIn recommendation, April 2020

Where does this go from here?

Three options. Each one is fine.

Not a fit

Say so in a line, and that’s the end of it.

Not now

Keep the 25 and the read on how you sell, and share them. When the role fills, the offer stands.

Talk with Kash

Ask Kash to call you, or email him. He calls to set up a 30-minute strategy session. Bring your cofounder or your sales leader.

Your new inside sales rep’s first 100 accounts, in 10 days

The first 25 are above, and they’re yours either way.

Email Kash

We build a handful of these a month, for founders hiring now.

10 days

from kickoff to your team running it

  • 100 accounts you approve, each with the reason
  • Drafts to the first five, in your voice
  • Your team runs it without us
  • Any account you cut, we replace

Triad Technologies sales playbook, in brief

Triad Technologies is an Ohio-based distributor of fluid connectors, hydraulics, pneumatics, automation and filtration, with branches in Ohio, Indiana, Illinois and Wisconsin, and it describes its pitch as “Your Best Defense Against Downtime.”triadtechnologies.com, triadtechnologies.com/about-us, triadtechnologies.com/locations

Its inside sales role, posted November 3, calls for “50+ outbound calls daily to small and mid-sized customers” and re-engaging accounts that have not purchased recently.Inside Sales Representative posting

Greg Wissman completed the Filtration Corporation of America acquisition on October 1 and expects Triad to keep expanding filtration “through additional investments and acquisitions.”Triad announces the acquisition of Filtration Corporation of America

The first 25 accounts are Midwest plants that opened, expanded or changed hands in the last nine months: thirteen strong fits, six in the middle and six edge cases, each with a dated source.triadtechnologies.com/locations

Prepared by at Bridgehead · November 9, 2026 · Every source

Questions founders ask

Can’t my SDR build this when they start?

They can. But wouldn’t you rather they were booking meetings? Reps spend 28% of their time selling, and the average SDR takes 3.0 months to ramp and stays 1.9 years. This replaces the weeks they would spend building the list and learning what you already know.

28%: Salesforce, State of Sales (7,700+ sellers, 2022) · 3.0 months: Bridge Group, 2025 SDR report (351 companies)

How much sooner does my new SDR get to work?

From day one, because the accounts you approved and the first drafts are waiting. The average SDR takes 3.0 months to ramp, and only 60% hit quota.

3.0 months: Bridge Group, 2025 SDR report (351 companies) · 60%: Bridge Group, 2025 SDR report (351 companies)

We tried an outreach tool and it sounded like a robot. How is this different?

Nothing goes out on its own. Every account on the list is one you approved, every draft is written to one person, and you send each message yourself. It learns your voice from what you’ve written and from every edit you make.

How much of my time does it take?

About a day, spread across the ten working days: the 2-hour session on how you sell, short list reviews you can talk through, two training sessions and your first mornings. The hours your SDR gets back go to selling, where reps spend just 28% of their time today.

28%: Salesforce, State of Sales (7,700+ sellers, 2022)

What happens after you leave?

It keeps learning. Each week it proposes rule changes from what your cuts, replies and silences showed, and you approve or reject each in a line.

Where does my data live?

In your own accounts: your Claude, your CRM, your files. Nothing runs on anyone else’s side, and any rule can be changed in plain English.

How is it priced?

The first engagement is one fixed price for the ten days. It depends on how many people we train and which systems we connect, so Kash quotes it on a short call. After handover, you can keep us on a retainer to keep supporting your sales process and refining it, if you choose that route.

The research behind this page 9 sources · 1 postings · 0 customers · 51 stores looked at

Your talks and posts

  1. Triad announces the acquisition of Filtration Corporation of America, October 4, 2026
  2. triadtechnologies.com
  3. triadtechnologies.com/about-us
  4. triadtechnologies.com/locations
  5. Vendor Managed Inventory
  6. Kitting and Subassemblies
  7. Engineered Systems
  8. Service and Repair
  9. Your LinkedIn post, January 21, January 21, 2026

Your open roles

  1. Inside Sales Representative, first posted November 3, 2026

Your customers

(santehq.com/customers and your posts). Customer photos are from santehq.com/customers.

How the 25 were picked

51 stores found and scored on 6 rules; the 25 chosen to teach: 13 strong, 6 middle, 6 at the edges. Logos are from each store’s own site.

  • Sources: Triad's own site, its October 2026 acquisition announcement and its inside sales posting, plus trade press, state and company releases for each account, each opened and saved on November 9, 2026.
  • Triad publishes no customer list, so none of the 25 could be checked against one. Strike any that already buy from you.
  • Fifty-one plants were looked at; those without a dated source that could be saved were dropped. Where a source says nothing about equipment, rule R2 scores low. That means not shown in the source, not absent.
  • Viakable's date comes from Area Development's listing (October 8, 2026); the ConstructConnect article cited on the row carries no date of its own.